Working between New York and Denmark, Rasmussen will continue to push the 7 Days' international market, expanding and establishing new creative arenas for the brand's unique take on activewear.
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Simon Rasmussen: Creative Director of 7 Days Active
About his new role, Simon Rasmussen says: ”Not only is the brand close to my heart because of my co-ownership, but the vision aligns with my own aesthetics and ideas. I will of course instill more of my inspirations, but first, I am excited to use my many years of working for major brands to focus on growing 7 Days Active on a global scale. Even though you could say office is a brand too, it does not sell a product in the same way as 7 Days, so I am looking forward to the challenge.”
An Ode to the Force Attitude
Inspired by Slam Jam founder Luca Benini’s first trip from Milan to New York City in the 1980s, the collaboration embodies “the social, cultural, and architectural landscape of both vibrant melting pots with different but complementary elements that's naturally meant to be, just like us, the people.”
This Nike x Slam Jam AF1 arrives in the silhouette’s triple white and triple black tone, and features subtle details that express the Slam Jam outlier attitude. With Slam Jam’s “anarchy” logo stamped right into the perf pattern on the toe box, suede detailing on the heel and Swoosh, extra eyelets and doubled laces to let you mix up your style, each pair is sure to keep you looking fresh. In the ultimate ode to the “so different, so similar” concept conceived by Slam Jam, the upside down “NIKE AIR” hones your look to irreverent perfection.
The Nike x Slam Jam AF1 in white will be available on 12.10 at Slam Jam and on 12.13 on SNKRS (exclusive to Europe) while the black colorway will be released on 01.14 at Slam Jam, and on 01.17 Worldwide on SNKRS globally and selected retailers.
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