Golden Goose x New York Sunshine

July 09, 2018

Today, Italian sneaker brand Golden Goose Deluxe Brand teams up with Hamptons-based art collective New York Sunshine to launch their brand new shoe: The Stardan.

Rather than just launching the sneaker, though, the collaboration spawned an experience, a complete "summary of streetwear from a Venetian point of view." In their video entitled 'Sezione Aurea,' meaning "golden ratio," GGDB find a diamond in the rough then break it down, in true brand fashion. American culture worn down, and redefined.

"The original GGDB sneakers' signature star has four tips, so the guys thought about creating footage where they hammered off one tip—visually recreating the symbol." On the collaboration with NY Sunshine, they told us, "We believe there is luxury in their rough install footage, and we fell for their way of elevating the most simple artisanal actions into a form of disruptive art."

Text by Ivan Guzman
Styling by Charlotte Collett

The Stardan shoe itself comes in five limited edition colorways, each portraying GGDB's classic "lived-in" look, essentially bringing the brand back to its design roots. "The shape is inspired by Basketball kicks, upper and sole treated to give the skateboard gears an extreme worn-out look.

Watch 'Sezione Aurea' below.

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