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The SS26 collection is inspired by the expansiveness of NYC culture, from Andy Warhol’s maximalist designs to the brooding appeal of Studio 54. It also reworks Fall-Winter 1998 designs, pulling inspiration from iconic archives and fully realizing the potential of jacquard and prints to reimagine the original KENZO Tiger. The collection hinges on the success of its gorgeous silhouettes, interest-piquing textures, fine-tuned details like metal buttons, and pockets made large for optimal collecting and carrying. Clean, functional, and minimalist, Kenzo SS26 is for the curious and the cultured.

Boiserie, parquet flooring, decorative furniture, and soft linens embellish the environment, adding to a palpable feeling of mid-memory scenes. Pictured are actors Greta Lee, Luis Garrel, and Paul Kircher. Footballer Kylian Mbappé adds a kinetic personality to the images. Models Laura Kaiser, Sunday Rose, and Saar Mansvelt Beck are additionally pictured, existing in a liminal space somewhere between rest and rehearsal, between their real worlds and their imagined ones.
The visual dialogue that takes place here is one that acknowledges archival moments, reels in modern optics, and ends on a note of architecture and tactility as a means of confidence. The Lady Dior bag with tassels, the Dior Cigale with a signature bow, the Dior Crunchy, the Dior Bow bags, and the Diorly each excel in embodying a unique temperament that adds to the overall look and feel of Dior SS26. The campaign perfectly captures this sense of style and furthers the transformative nature of adorning oneself.

The emblem, originally created by Georges Vuitton as a tribute to his father, was born in 1896, and has effortlessly kept its notoriety across three centuries thus far. The feat is as legendary as the monogram itself, both representing the prevailing nature of culture, heritage, and continuous metamorphosis in the face of such a strong motif. The floral and LV initial symbol was inspired by Neo-Gothic flourishes and Japonism alike. The canvas design was also created with transatlantic narratives in mind, as the monogram was originally meant to be a safeguard for luggage. This same theme of wandering and wayfaring has incited an adventurous attitude in the brand that has yet to waver. Louis Vuitton is constantly pushing forward.
In this campaign, famed bags like the Speedy (1930), the Keepall (1930), the Noé (1932), the Alma (1992) and the Neverfull (2007) find themselves once again in the spotlight. The French fashion house also releases the Monogram Anniversary Collection, which introduces three limited edition bags from three capsule collections. Monogram Origine celebrates canvas, VVN celebrates leather, and Time Trunk celebrates trunk-making savoir-faire. Each of these elements has played a crucial role in the veneration of the Parisian brand, and the pillars come together to unify this milestone.