Humanwear in Hollywood

March 21, 2018

I made a decision long ago to delete the term "disruptive fashion" from my mental dictionary. The words had lost meaning, having become the fall-back descriptor found on one too many a dull, dispassionate press release. But, by way of Los Angeles Fashion Week— which is, in fact, a legitimate thing— and, of course, MAISON the FAUX, my faith in fashionable rebellion has been restored.

For the last three seasons, the Dutch designers behind the brand MAISON the FAUX have been the much-needed shock to the NYFW system, standing out with wildly theatrical— though sometimes terrifying— presentations and potent sociopolitical style. As much as MAISON the FAUX is creating clothing, they are creating commentary— highlighting controversial cultural issues, focusing on fashion and creative commercialization.

"What makes the real, FAUX? And the faux, REAL?"

Text by Anna Zanes
Photos by Caitlan Hickey

This season, they surprised us, sending their FW18 show all the way to the West Coast— where this weekend, the designers debuted the latest line of "Humanwear" in the heart Hollywood, AKA the homeland for "FAUX" fashion. And without a doubt, their eccentric presentation, "the PREMIERE" offered us more than enough proof that MAISON the FAUX is the perfect fit to be described as fashion's finest disruptor.

...In a town where the spectacle of the carpet seems more important than the actual event, "the PREMIERE" took place on a FAUX red carpet, where crazed fans, deranged celebrities, stylists and paparazzi took over. Each look is "SO original" and perfect for any high-brow-photo-op. Many of the looks feature embedded clamps so any celeb of any size will be able to wear a fitted MAISON the FAUX piece. SOLD-OUT bags, multifunctional boxer pants, "original" denim, sugar daddy leopard prints, and oscar-worthy silks is what the designers of MAISON the FAUX present to Hollywood... - MAISON the FAUX

"What are you wearing?" - MAISON the FAUX Humanwear, for the real you!"

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