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Don't Touch The Floor

May 21, 2025

Off the floor is the only way up.

What pushes the boundaries of creative freedom more than not touching the floor. This editorial explores the nature we have between space and body, adaptation and experimentation. A study in elevation, this series explores fashion as weightless, created for those that never settle for the ground.

Photographer Linus Morales
Stylist Emma Thorstrand
Hair Tony Lundström
Makeup Linda Andersson
Model Indra Davila with Nisch Management

Unbound by floor or form

To stand on ground is ordinary

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On the runway with LUAR and K-Swiss

September 22, 2025

K-Swiss hit the runway as the official footwear sponsor for the Raul Lopez designed LUAR Spring / Summer 2026 show, at New York Fashion Week. Lopez redesigned the instantly recognisable K-Swiss Classic 66 for LUAR's forward-thinking identity.

LUAR was initially founded by Lopez in 2017 before being relaunched in 2022 with a focus on New York grit and Dominican heritage; the brand is a rising cultural force in contemporary fashion, so combining with the iconic heritage of K-Swiss makes for a perfect collaboration. K-Swiss was founded in 1966 and is widely known for creating the first full leather tennis shoe. This collaboration is a perfect fusion of the past, present and future of fashion.

Photos courtesy of LUAR and K-Swiss
Text by JohnOswald Crichton

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Miu Miu Atheneum pop-up

September 19, 2025

Drawing inspiration from the collegiate style, Atheneum is Miu Miu's new pop-up that launched September 10th in Shenzhen, China Mainland and Tokyo, Japan. It will travel across Asia throughout the Fall of 2025, immersing visitors into a unique world.

Having iconic designs reinterpreted, like their sporty blousons, striped cashmere sweaters and pleated skirts, as well as the instantly recognisable pocket and solitaire bags and lastly completing the look with accessories like penny loafters, nappa ballet flats and gymnasium sneakers. All adding to a wardrobe that both respects and challanges the rules of traditional campus dressing, while also merging discipline with a rebellious, youthful spirit to uphold Miu Miu's signature codes.

Courtesy of Miu Miu

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Dsquared2 x Vaquera

September 19, 2025

Dsquared2 has turned 30; at such a milestone, a special project seemed inevitable and a collaboration with Vaquera, cult-favourite punk-inspired fashion brand, could not be more appropriate. Also celebrating a milestone, Vaquera's 10th anniversary is also this year. So for reinventing their youthful and subversive style through the iconic lens of Dsquared2's provocative nature, the two brands became one in this collection with leather fringe, tulle skirts and denim throughout the outfits.

The new collection is already available online at dsquared2.com.

Photos courtesy of Dsquared2 and Vaquera
Text by JohnOswald Crichton

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