Don't Touch The Floor

Unbound by floor or form

To stand on ground is ordinary

Fashion

Noah K. Studio SS26

Fashion

KOTN FW25

September 04, 2025

"إِيَّاك تروح البساتين بِاللَّيْلِ” (Don’t Go to Basateen At Night) is KOTN’s Fall/Winter 2025 campaign, a cinematic ode to Cairo after dark. Drawing inspiration from the city’s hidden beauty, the project captures the romance of its streets at night—the intimacy of friendships, the spark of a glance, and the quiet dignity of ordinary life under neon and moonlight.

The brand's first ambition when they first launched was to create the perfect t-shirt making sure to maintain high quality alongside sustainble practices for both the planet and people who produce the clothing. Each collection since has expanded on this idea with this latest collection having a focus on themes of nostalgia and self-expression with wearable pieces designed for everyday life.

Directed by Jad Rahmé
Produced by 1505 Studio
Styled by Ahmed Sorour
Creative by Bynk Media
Featured cast: Emil Wakim, Bashir Arab-Sanchez, Noor Elkhaldi, Mohhamed Sherif, Sarah Lysander and Adham Elsedawy

Fashion

Levi's x Kiko Kostadinov

September 04, 2025

After the success of their first collaborative collection, Levi's ® and Kiko Kostadinov are releasing a new five-piece womenswear capsule collection. Inspired by iconic Levi's® denim silhouttes and drawing references from postage stamps, sisters Laura and Deanna Fanning, the directors of Kiko Kostadinov womenswear, aim to create pieces full of emotion, intimacy and storytelling. Throughout the collection, a delicate balance of past and future can be found within bold print designs, unique zippers and innovative layering; this balance is also evident in the associated campaign where the vintage postal inspiration is placed in stark contrast with a cosmic setting to create a unique retro-futuristic aesthetic, reflecting the avant-garde nature of the London-based brand. This collaborative collection will be launching September 12th at Levi.com, in the Levi's® App and in select Levi's® and Kiko Kostadinov stores alongside select wholesale partners.