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Dressed For A Party (before the afters)

With music reminiscent of Project X and early 2000s clubbing, Groupthink lets you feel free from obligations. Free from assumptions and stereotypes, anyone can enjoy a Groupthink set. Within the sets, the music, and the atmosphere— there's something for everyone. Groupthink's entire artistic world is a party. Tune into Groupthink's site to attend the party yourself. 

 

office sat down with Groupthink to discuss his career and recent inspirations.

 

Who are your musical inspriations?

 

Justice, LMFAO, Arthur Russell, Anna Weyant. That's Mount Rushmore for me right now.

 

Style icons?

 

Old people are so fresh. Amanda Bynes in She's The Man— all the styling in She's The Man is actually pretty good. I like to get a new pair of sneakers and jump right into a puddle. I like to dress like the iPod classic. Everyone looks hot in Brazil soccer jersey and a good pair of jeans. Pretty sure I'm addicted to these one pair of pants. Can't say the brand or you'll laugh.

In an age where everyone exists IRL and online, how do you build an identity around your sound?

 

I make a lot of music on my phone. We are surrounded by sound and lights and music and words and ideas. The material is already there. If you’re trying, then you’re trying too hard. We’re at a party on our phones, we’re online falling in love. We’re having a photo shoot in the middle of the club. The hottest person you know probably has 400 followers on instagram. I hate fake sterile bullshit and I hate bad advertising. The internet is just as real as the people you meet at a house party. And if you throw a sick party, you’re going to wake up in the morning, open your phone and relive the night over again.

 

What was your first exposure to music? 

 

Pretty Ricky's "Grind on Me" is such a hot song. Music from movies— I used to fall in love with songs I never knew the names of until I grew up. I never really played guitar or felt cool enough to look up the names of songs when I was a kid. I like it better that way. I like not knowing, because it lets you fall in love. And it’s so embarrassing to Shazam a song.

 

When did you first realize this was something you could actually do?

 

It still feels surreal that I sing or that this is my job, but when I landed in LAX and there was a driver with a suit on holding a sign that say “Groupthink” I thought that was pretty hilarious, a little gauche and kinda too real.

How often are you actually on your phone?

 

Are you trying to embarrass me? (Too much).

 

What’s your favorite musical era?

 

We will never get the feeling back of the summer of 2016. I like a lot of the music that happened when computers first hit the scene. Very rudimentary and stupid in a savant way. I think about kids cutting out shapes from construction paper, that’s what I like in music. French electro is also so annoyingly good to me for some reason. I think there’s a law in France that the radio stations have to be 60% in French, maybe that has something to do with it. Also why did Justice never work with Ke$ha?

 

Usual after-DJing activity: Where are you at? Who are you with? What are you doing?

 

This is exactly the type of text I get after DJing. Lmao. Sometimes I bring a book and I’ll go outside and read, just becuase I think that’s pretty hilarious. Honestly, every night is different. That’s what I like about it as an art form— it’s turbulent and constant and dynamic. One night I’m with all of my closest friends and we’re crying on the steps outside grateful for the pure bliss of the moment we’re sharing. Another night I’m totally alone surrounded by strangers being offered shit I don’t want, getting in a G-Wagon and driving around the city. Obviously an afterparty. But more than that, I think people just don’t want to see the end of the movie. Everyone is coming-of-age no one wants to be of-age. And I’m a person just like that. If It’s fun and crazy, then I’m easily convinced.

 

Everyone is coming-of-age no one wants to be of-age.

What do you usually wear to a party?

 

It really hot and funny to dress like an English major. I can’t really think of something more embarassing than wearing a leather jacket. I have this really cute Margiela bag (lol) that I like to bring out just so I can take a lot of shit with me. I usually bring like 2-3 pairs of sunglasses and some headphones and obviously a USB. Probably a shirt or a book and some really low dose edibles. Half the time I just walk up to a club and take out my USB and someone will just let me DJ. Oh man, I shouldn’t be telling you guys this.

 

What's the vibe you try to curate at each event?

 

Hot. Cheeky. Smart. Vodka soda. Soda bitters. I don't know. I'm not gonna teach your boyfriend how to dance. Please don't give me any cigarettes by the way. Guy saves dying house party with his intimate knowledge of danceable left of center pop. "Hit me for the list" (I always add everyone to the list, I just like to make people feel special). This isn't the club you can't get into, this is a party at my house and everyone is invited. "What are you doing after this?" I could never try to curate a vibe but that's what it feels like to me.

 

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