Emma Rogue

In 2021, she opened Rogue, a storefront that has become more than just a shop, bringing her love for unconventional, off-the-beat-en-path garments to the vibrant Lower East Side of New York City. Two years later, she continues to nourish the thriving community and technicolor wonderland that evolved from her online realm. At Rogue, you'll find Gen-Z content creators, fashion aficionados, celebrities, artists, and vintage enthusiasts alike. As an entrepreneur and vintage curator, Emma has sparked a grunge revival with campy cartoon tees, leather jackets, and furry moon boots, and an appreciation for the untrammeled self-expression that makes New York City so special.

What is your ideal office?

A flea market in any small town where there are tons of hidden gems for me to source. 

What color is your aura?

Emerald green with a mix of turquoise and midnight blue, for sure.

If your life had a soundtrack, what would it be?

“U.B.B.” by cr1tter.

Which animated character do you relate to the most?

Crazy Frog.

What is your most powerful tool?

The Rogue mic.

What's the most embarrassing thing you've ever done in public?

Pranking people at Wal-Marts in 2012 — I can’t go into anymore detail.

Is there anything you refuse to eat?

Crustaceans in full body form. I can’t look at them and have an appetite.

What's the most ridiculous fashion trend you secretly wish would come back?

Shutter shades. Those have to make a comeback.

What makes your heart beat fast?

Having a crazy come up at the bins.

What household items are you most suspicious of?

The TV remote; that shit’s always finding a way to disappear.

Describe 2023 in three words.

Unpredictable, exciting, fast.