Ephemera

Check out more from the collection below.

Fashion

Julio Colon's "Move with Purpose"

April 21, 2022

Many designers on their train to success can declare they're a "jack of all trades," yet how many are masters of their craft? Julio Colon III, a concept director, an art director, designer, and a bit of a philosopher, might be able to say that he is a master, indeed. Colon's pockets are filled with successful collaborations such as Nike and the adventures of building accessories that speak to Gen-Z conversion, fluidity, and accessibility. As well as with Calvin Klein, he'll have to keep more on the hush-hush, but don't sleep on his ability to foster youth insight projects and monitor zine and sound designs.

There's a brand coasting through the streets, spoken in conversation, and maybe you've heard it. Julio Colon's one and only "Intellectual-Athleticism." A brand reworking, re-wearing, and reimagining many things we have seen but never knew could be more. His first two capsules are an escalator to the unthinkable with reworked uniforms, an exploration from personal experience, and work-wear with zippers that meet in the middle and pinky rings letting you know who made it: iA. Now, he's bringing you cinema.

Text by JoliAmour DuBose-Morris
Photos Courtesy of Angel Peña
Art Direction, Creative Direction: Julio Colon III

In fashion and any media conglomerate, artisans and thinkers are prepared to fight as the "next" one up. In preparation to be the "next" Kanye, the "next" Virgil, an agreement of one's originality being in the representation of an icon to already do 'it' of some form. Julio's not buying into it; if you're going to know his name, it'll be without the comparison, without the protege talk. Colon's talent has the microphone all by itself. When the higher-ups get stingy with their employing of brown and black talent— "Intellectual-Athleticism" is an ode to no longer needing a corporate voice.

In a new visualizer, Colon gives us an all Queen's cast, bridging the culture of the streets and fashion together. With a cast specifically centered on one borough, it's honest. This isn't celebrities coming into a foreign place and acting. It's almost a documentative experience. It's about two different archetypes with extreme perceptions finding their way to the middle— It's up for the viewer to decide. This visualizer is a taste for drops to come. Intellectual Athleticism is the nucleus, and Julio Colon is a powerhouse. Down below is a clip of iA in the office, but be sure to check out Colon's instagram to see the full visual.

Fashion

Why Lizzo's Brand YITTY is Redefining Shapewear

April 20, 2022

Spring has sprung, and what better way to celebrate than with a new Lizzo drop? The three-time Grammy Award-winning singer and activist took to social media to announce the launch of YITTY— a new shame-free, smile-inducing shapewear brand made for every body type. With sizes ranging from 6X to XS, YITTY was created to celebrate, hug, and love every figure of every size and shape.

“This is a love letter to my big grrrls, and a welcome letter to Every Body. This is *not* an invitation to change who you are… this is an opportunity to BE who you are on your terms. I don’t know about y’all— but I’m sick of people telling me how I’m supposed to look and feel about my body. I’m tired of discomfort being synonymous with sexy. If it’s uncomfortable TAKE IT OFF. And if it makes you feel good PUT IT ON. @YITTY isn’t just shapewear, it’s your chance to reclaim your body and redefine your beauty standard,” the singer wrote in an Instagram post.

Text by Maya Pontone
Photos courtesy of YITTY

The inclusive shapewear brand blurs the lines of inner and outerwear with functional designs, sexy silhouettes, and bold patterns that you’ll want to show off rather than hide. To top it all off, more than 65% of styles are made with super-soft recycled fibers, and the brand’s sustainably designed packaging is made with 100% recycled materials.

Because YITTY is a sister brand to Fabletics, the largest digitally native activewear brand in the world, select styles will also be available in Fabletics retail stores across the US, as well as Fabletics online stores.

Take a look at some of the styles offered in the new collection below.

Fashion

I Got It From My Mama!

Photographer Joshua Woods set the scene by capturing intimate moments upon familiar, homey backdrops, such as cozy family room settings. The campaign includes photos as well as videos of the cast sharing moments of joy and recalling all of the extraordinary gifts their mothers have bequeathed, whether that be their own uncanny physical traits, their impeccable fashion senses, or their overall outlook on life.

Take a look at the earnest mementos below.