Eytys SS21

July 15, 2020

Welcome to Eytys Spring/Summer 2021 collection, “Y2K Paninaro." Their character is an anti-hero, a kind of loveable antagonist, strutting around a cityscape. A tough guy with feminine sensuality, a badass alpha girl in charge.

Eytys Evolution experiments and explores stereotypes, using a Gen Z sensibility and confidence. Their unisex and futuristic pieces are softened with beat up leather, fringe, and an oversized fit. “Part casual minimalism, part millennial Cavalli excessiveness," the press release reads.

“When artificial 2000s denim washes meet the worn Marlboro man look, who’ll be on top?" Futuristic western flare, a road trip in the year 2090.

Eytys collaborates with Paninaro cult brand Henri Lloyd, in which they bring back sportswear and a revised version of their 1965 original Consort sailing jacket.

Text by Willa Rudolph

The brand focuses on classic pieces, revised and elevated to cater to contemporary times. This collection references many dualisms, from “western douche and clean-cut preppy, from sensual to bonafide machismo." It is these dualisms that need to be explored to reveal that they really aren’t opposites at all, but are very interconnected and make for some stunning and inspired clothing.

Peep the looks below.

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