Willy Chavarria
By Brook Aster, office Managing Editor
Photos by Selwyn Tungol, courtesy of Willy Chavarria
There are a select few moments when fashion makes you stop to catch your breath, or raises a lump in your throat. Those moments are generally few and far between. At Willy Chavarria’s shows, they are to be expected.
For his SS25 show “América”, Chavarria took a 3 pronged approach, with the looks separated into the sections “Fine Fashions,” “Willy Produce,” and “Community Center.” On each seat, a pocket Constitution awaited guests by way of party favor as part of Chavarria’s collaboration with the American Civil Liberties Union to raise voter engagement in the upcoming presidential election. Mexican-American sibling trio Yahritza Y Su Esencia opened the show with an earnest rendition of Juan Gabriel’s 1984 classic “Querida.”
Sending garments down the runway emblazoned with referential and newly imagined logos such as “Chavarria Fresh Produce,” “Chavarria Fine Fashions,” and “Chavarria Fashion Services,” the designer took clear visual cues from agricultural, domestic, and custodial uniforms. The designer cited the United Farm Workers as a direct inspiration, harkening back towards his childhood in Huron, CA surrounded by agriculture.
The second half of the show unveiled 22 looks created in collaboration with adidas, blending Chavarria’s plays on classic silhouettes with athletic materials. The casting in both sections was forceful and exciting, with familiar heavy hitters like Paloma Elsessor and Quannah Racinghorse, LA rapper and longtime Chavarria favorite YG, and Olympian Noah Lyles.
This is Chavarria at his best — with a focused mission, clear message, technical precision, and the kind of cultural stature that can only be earned.