G-Star Innovates and Elevates for Spring/ Summer 2022

February 23, 2022

G-Star has been on a mission and hasn't failed yet, and there's a promising chance they never will. Following its turnover of rebranding with an emphasis on contemporary denim, specifically their "Hardcore Denim" campaign, the brand has only continued to showcase innovative and elevated styles and structures. Their construction of these pieces references traditional Japanese workwear making them both functional but ultimately sleek, minimalistic, and stylish. Fully sourcing from Dakar Rally, the features on the pieces mimic those of the hard-wearing “Enduro” equipment, designed exclusively for the demanding racing environment.

The reconstructed wear is completed with visible stitches, pockets, zippers, and more seen in jackets and pants that are deemed reversible. Their reversible functionality lends itself to everyday high-tech yet casual wear that is only complete with eco-futuristic colorways like rugged white, glossy green, and a two-toned denim suit.

Text by Tiana Randall
Photos courtesy of G-Star

Check out the collection below.

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Avavav SS27: Quiet Objects

September 29, 2026

Avavav's SS27 collection sees creative director Beate Skonare Karlsson exploring fashion as objects, treating garments as pieces of sculpture. Rather than submitting to the constant cycle of reinvention that comes with following trends, this collection has the brand's core identity developing more meaningfully and slowly.

"I think of it as almost building a family. I'm not interested in erasing everything and starting over every six months," said Karlsson. "I want to find forms that feel like they belong to us, then let them evolve and introduce new ones around them. Over time, they start to build a world of their own."

The collection features a muted tonal colour palette, which is broken up by bright red colour-blocked pieces. Unconventional structures become the pleated canvas for these colours. One particular silhouette, an almost chandelabra-like silhouette, became a central motif, being placed in juxtaposition to heavily textured knitted and woven materials.

Text by JohnOswald Crichton
Photos courtesy of Avavav

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Gucci's Demna Debuts The Store Show

September 28, 2026

The Store Show, Gucci’s Spring/Summer 2027 collection, debuted on Friday in Milan with a star-studded audience, showcasing creative director Demna's personal vision for Gucci. The show features sharp shoulders and fitted silhouettes, colorful smoky eyes, and horse girl chic with ever-rebellious aristocratic undertones.

Demna became creative director of Gucci in 2025, coming off a ten-year stint at Balenciaga. His first collection with Gucci, La Famiglia, was defined by extravagant gowns, skimpy and sequined mini-dresses, huge fur coats, and a respect for the masculine-feminine. With The Store Show, he surrenders to androgyny and blurs the lines between high fashion and pop culture. A case study on bourgeois style highlighted with a certain sexuality that bridges the gap between the respective men's and women’s collections.

Demna takes us back to Gucci’s roots— a humble beginning at Savoy Hotel in London–with his own personal refinement 100 years later. His fusion of style in this collection is not coincidental. After a year at Gucci, researching and understanding what it is exactly that the House stands for, he promises a space that he envisions is true to Gucci. A space of endless inspiration, assured possibility, and unlikely connection.