Ganni's Paradise

January 25, 2019

Ganni is one of our favorite Danish brands. And when they presented their S/S '19 collection over the summer in Copenhagen, we couldn't wait to get our hands on all of the pieces. Inspired by the Scandinavian tradition of wild camping, creative director Ditte Reffstrup showed hiking boots paired with bohemian dresses, classic jumpsuits, sneakers and some striped sweaters, for when it gets cold by the campfire at night. The collection was all about freedom and adventure; about leaving the city and heading into the wild.

"For me, this season was about chasing a feeling... of being outside at sunset, barefoot on the grass listening to dogs bark and friends cooking and laughing around the fire," said Reffstrup. "[...] It’s about being in nature with friends, sharing all these unforgettable moments."

Sign us up.

Showcasing the collection, Ganni released their S/S '19 campaign earlier this week, pulling us out of our New York City winter coma, and making us wish it was already spring. Following the same feelings of freedom and adventure, the images, shot by photographer Ana Kraš, an office favorite who shot Dev Hynes for our Issue 09 cover, feature models on a camping trip styled by Emelie Johansson. While it may be 30 degrees in New York, the weather's just fine there. So, while we spend the next few months freezing our asses off in the city, we'll be gazing at the Ganni S/S '19 campaign, wishing we were there.

Peep some of our favorite images, below.

Photos courtesy of the brand.

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