Greater Land

June 02, 2018

The correlation between mental and physical, mind and body, interior and exterior, how we feel and how we present ourselves to the world, is an inherently human in nature.

The success of Nike is in no small part due to a deep understanding of this quality. In the same manner as aesthetic choices such as color, length, fabric, etc. can communicate the inner nature of the wearer to the beholder, something as minimal as a sneaker can communicate spirit and essence. This shoot captures, in both form and content, precisely how a sneaker can transcend the realm footwear to become something profoundly human.

Photos by Fumi Nagasaka
Styling by Simon Rasmussen
Fashion Editor: Caitlan Hickey
Hair by Peter Gray
Makeup by Z enia Jaeger

Models: Liz Harlan, Jess, Mecca Allah, Faheem Allah, Mars, Tenzin Miyahira, Matt P, Sage Caesar, Stanley Simons, Christian Heritage

Photo Assistant - Eduardo Silva
Fashion Assistant - Sebastian Jean
Production - Office Solutions
Production Assistant - Sara Juric

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A Nike Epic React(ion)

Unfortunately, with many of our sportier staffers out of town, it was up to two of us to represent— and while Jesper was not worried, having never worked out in my life, I was sweating before we had even arrived. But what our intimidating workout revealed was a major revelation, a take home for everyone from top runners to those who only run for free food or from oncoming traffic— if your shoes truly feel like tiny trampolines, fitness is actually kind of fun. Try it for yourself in February.

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1 Reimagined

From there, the goal was in delivering a final footwear product fluently fitting for all facets of what they thought made up a "woman." Which leads us to the final footwear line, and according archetypes, the jester, rebel, sage, lover, and explorer. The campaign appropriately features Kelsey Lu and ABRA, both cultural figures clearly building a foundation for a bright future of female talent.

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adidas Originals by United Arrows & Sons

The range includes a zip-up hooded sweatshirt, t-shirt, track top and track pant in a heather grey and navy color palette. Joined by a blacked-out jackets, jerseys and track pants with all-over tonal branding. In addition to apparel, the collaboration offers a special edition of the NMD_R2 and NMD_CS2 silhouettes featuring a rich marled fabric construction and subtle details like 3-stripes marks that only appear under flash.