HEAD GOLF: From Structure to Freedom

April 24, 2026

HEAD GOLF’s SS 2026 collection reflects a quiet transition from structure to freedom. Rather than relying on predictable sporting imagery, this collection centers on atmosphere and interaction. The brand invites a broader and more cultural perspective on golf, suggesting that it can belong to architects, designers, founders, thinkers and individuals who value aesthetics, detail, and sense of individuality as much as performance. By reframing golf through a softer, more human lens, the campaign unfolds space for new narratives and new participants. It is not about redefining golf loudly, but about allowing it to feel contemporary, creative, and quietly alive.

Creative Direction by Ka Ho Kam
Art Direction by Masha Osorio
Director Alexandra A. Garcia
Cinematography by Vladimir Potop
First Assistant Jupiter Gregory Jones
Second Assistant Fallou Seck
Digital Imaging Technician Alexandra Kuhn
Set Design by Taja Feistner
Set Dressing by Tomi Heady
Styling by Jensen Edmondson
Styling Assistant Andrea
Styling Assistant Polina
Makeup by Tatyana Harkoff
Hair by Kyle Malone
Hair Assistant Vika Osyhenko
Production Assistant Jenny Na
Production Assistant Linnuo Zheng

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Procell Reimagines the Nike T90 Through a Terrace-Inspired Lens

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LỰU ĐΑ̣Ν Continues Bruce Lee’s Legacy Through New Collaboration

May 14, 2026

LỰU ĐΑ̣Ν has unveiled a collaboration with Bruce Lee Enterprises, released in conjunction with AAPI Heritage Month and the brand’s tenth collection, All Bets Are Off. Long positioned as a foundational influence for founder Hung La, Bruce Lee’s image, philosophy, and self-determined approach to identity have remained embedded within the brand since its inception. Drawing from Lee’s athletic uniforms, 1970s tailoring, and iconic film imagery, the collection merges LỰU ĐΑ̣Ν’s darker visual language with the unmistakable style of the martial arts legend. Key pieces include a reworked version of Lee’s yellow jumpsuit, graphic ringer tees, and accessories informed by archival film materials.

Rather than recreating Bruce Lee through casting, the campaign works directly with his original image archive, using AI-assisted digital manipulation and retouching to place the collection onto Lee himself, collapsing past and present into a new visual interpretation. What emerges is less a retrospective than a continuation, positioning Bruce Lee not simply as inspiration, but as an enduring framework for self-definition, resistance, and image-making within the world of LỰU ĐΑ̣Ν.

Fashion

Louis Vuitton is All Fun and Games

May 14, 2026

The Louis Vuitton 2026 Resort Collection takes on the spirit of summer holiday. The ready-to-wear wardrobe offers looks for every summer outing from morning yoga at the beach to cocktails at sunset, spanning a neo-sixties colorway, crafted leathers, ocean-blue floral motifs, sand-colored canvases, playful graphics, and frolicsome silhouettes. The hallmark items of this collection are undoubtedly the bags, offering something fun or sophisticated for all arrays of summer babes. The limited-edition Ace Ball is reminiscent of a volleyball, because what other sport exists so specifically for sunset beaches? Serve, set and spike over the net behind a row of California-style bungalows, which the collection also replicates in their Bag-Alow.

LV Cube necklaces embedded with colorful rhinestones draw inspiration from the House's archival Pateki game, an avant garde puzzle game originated by Gaston-Louis Vuitton. Clearly, this collection is all about fun and games, leaning into the stress-free peace and joyful recreation only summer can bring. The collection is eternally youthful and beating with life, a manifestation of how this year's summer season will be. Whether your an athletic surfer or a tanning beach babe, a local bungalow dweller or a travelling tourist, let Louis Vuitton set the stage for your summer days.