The video shows the journey to HELMUTLAND on the ’95 rocket. Displaying three segments of real-life how-to videos for astronauts in space, the video shows how to wash your hair, make a peanut butter and jelly sandwich, and prepare for landing upon HELMUTLAND.
The collection of hoodies, shirts, and sweats will be available for purchase in August 2020 at Helmut Lang stores, the brand's website, and select retailers.
Born in the Moroccan town of Tétouan and educated in Paris, Khattabi’s upbringing required him to make sense of how the different influences surrounding him could align. In turn, his designs explore the embedded codes and history of his bicultural background. Total Recall addresses this phenomon by including garments meant to reflect adaptation and transformation. Skirts made of tire covers and motorcyle tarpaulins refashioned into dresses are scattered across the collection, conveying notions of displacement. Blending these elements adds an industrial touch to the pieces while still keeping a sense of movement.
From sweatpants infused with polka dots to nostaglic slogans and banner display, the ensembles symbolize hidden identities and memories. Giving us a glimpse into his own memories, Khattabi's work evokes affection for the past. It's a nod to the interconnectedness of culture and how we interact with its complexitites creatively. View the collection below.
