HIKING WITH ADIDAS TERREX X USAL PROJECTS
While the crossover between gorpcore and fashion is not necessarily new, adidas continues to be a driving force behind this in today’s fashion sphere. Comfortability meshed with a cool practicality is what gorpcore is all about, and the Skychaser AX5 sneaker is one that can be worn on not only hikes, but a cool comfy night out.
While connecting for a mutual love of staying active, and keeping fashion at the forefront, adidas TERREX acts as the blueprint for this intersection. When asked about this impact from a branding perspective, Outdoor Category Director Elisa Schaller says, “The influence of outdoor aesthetics into fashion and everyday lifestyle is a direction that feels natural and authentic to our brand. Adidas has been sitting at the intersection of sports and culture for a long time with deep roots in both worlds and exciting crossovers. For Outdoor Product, we love taking inspiration from adidas running or lifestyle categories to create unique perspectives for Hiking or Trail Running. Our top priority is enhancing outdoor experiences, and we’re excited to see the benefits appreciated in other settings too. Today's Outdoor consumers seamlessly move between city and mountains in their sports and everyday life and we are here to make this as easy as possible for them."
Check out some highlights from the hike below!























