Daniel Lee's Burberry unveiled its 2024 campaign featuring a cast of favorites including King Krule, Damon Albarn, Ramla Ali and other multi-disciplinary talents. The ensemble represents a cross-section of creativity in the heart of London. Tyrone Lebon's lens captures the campaign in a fusion of photography and film, introducing British wardrobe archetypes through iconic Burberry pieces such as trench coats, car coats, duffle coats, and blanket capes.
The color palette, ranging from sherbet and cameo to khaki and knight blue, adds a vibrant touch to the collection. In essence, Lebon's lens captures not just fashion but also a vivid snapshot of contemporary British culture, where tradition meets innovation in the ever-changing landscape of British style.