This is your first book, tell us about the creative process that went into making “Unicorn”. What spurred the concept?
When I was offered to publish a book I thought of many different ideas. I finally decided on an idea which I carried with me already for a long time. Already as a kid I was very drawn to puzzles and one day thinking about ideas for various new projects I remembered the “Rebus puzzle”. I knew rebus puzzles always to be done in the form of illustrations, graphics and collages in various forms, but never by the means of mere photography. When I thought of trying to make these puzzles photographical I was very intrigued by this idea, but very soon I gave up because it seemed to be very complicated. But to explore something that complex and quite unpredictable was an ideal start for a long term project.
So for my first book “Unicorn” it became my initiative to work with rebus puzzles. Most exciting for me was the aspect that very different and unexpected objects would find themselves being next to each other. Together looking very randomly chosen and arbitrary, seemingly chosen by chance or by aesthetic preferences of the artist for the sake of composition. But this first impression of a random chaos of things soon reveals itself to be anything but being random, very much to the contrary: these random arrangements are governed by absolute control restriction precision and limitation. Guided by the necessary logic of the rebus any part of these photographs is ordered to the maximum, nothing at all is arbitrary although at first glance the image looks that way (unless the image is experienced without guidance, or with no interest of solving a puzzle).
Although the entire project is obviously so heavily controlled by the rebus puzzle my aim though was not at all to becoming a puzzle maker. I merely used the rebus puzzle as a guiding structure and discipline to explore the aesthetics of photography through the representation of objects, and in search for their alternative qualities. My true initiative was to endure an aesthetic adventure and to being surprised by its outcome. The entire project for “Unicorn” took about one year, half of it just to research and conceptualize, and the rest for producing and shooting.






















