Jacquemus "Le Paysan" SS26 Show

July 02, 2025

"Le Paysan" is a love letter to those that shaped creative director Simon Porte early on, born from his childhood in the South of France. To his family's rural heritage and his dreams of fashion, this collection focuses on memory and imagination, focusing on the past and future world of Jacquemus. The show was held in L'Orangerie at the Palace of Versailles, the perfect setting for this collection, a building rooted in its connection to earth and linking back to the Jacquemus family and their culture of harvesting. We see leeks in leather, and green beans and eggs as sculptural metal jewelry, a fun pop art twist to add to this story.

From family albums filled with photos of harvest and dressing up, this collection channels simplicity and inspiration. With the shapes of garments and their finishes inspired by vintage tablecloths and linens, classic touches such as an embroidered J monogram and the use of traditional fabrics and methods to create these pieces, they all circle back as an homage to Simon's upbringing. Whilst also re-interpreting silhouettes from earlier collections, we watch the evolution of the house.

Preview the lookbook below.

Imagery courtsey of Jacquemus

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Avavav SS27: Quiet Objects

September 29, 2026

Avavav's SS27 collection sees creative director Beate Skonare Karlsson exploring fashion as objects, treating garments as pieces of sculpture. Rather than submitting to the constant cycle of reinvention that comes with following trends, this collection has the brand's core identity developing more meaningfully and slowly.

"I think of it as almost building a family. I'm not interested in erasing everything and starting over every six months," said Karlsson. "I want to find forms that feel like they belong to us, then let them evolve and introduce new ones around them. Over time, they start to build a world of their own."

The collection features a muted tonal colour palette, which is broken up by bright red colour-blocked pieces. Unconventional structures become the pleated canvas for these colours. One particular silhouette, an almost chandelabra-like silhouette, became a central motif, being placed in juxtaposition to heavily textured knitted and woven materials.

Text by JohnOswald Crichton
Photos courtesy of Avavav

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Gucci's Demna Debuts The Store Show

September 28, 2026

The Store Show, Gucci’s Spring/Summer 2027 collection, debuted on Friday in Milan with a star-studded audience, showcasing creative director Demna's personal vision for Gucci. The show features sharp shoulders and fitted silhouettes, colorful smoky eyes, and horse girl chic with ever-rebellious aristocratic undertones.

Demna became creative director of Gucci in 2025, coming off a ten-year stint at Balenciaga. His first collection with Gucci, La Famiglia, was defined by extravagant gowns, skimpy and sequined mini-dresses, huge fur coats, and a respect for the masculine-feminine. With The Store Show, he surrenders to androgyny and blurs the lines between high fashion and pop culture. A case study on bourgeois style highlighted with a certain sexuality that bridges the gap between the respective men's and women’s collections.

Demna takes us back to Gucci’s roots— a humble beginning at Savoy Hotel in London–with his own personal refinement 100 years later. His fusion of style in this collection is not coincidental. After a year at Gucci, researching and understanding what it is exactly that the House stands for, he promises a space that he envisions is true to Gucci. A space of endless inspiration, assured possibility, and unlikely connection.