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ATP, Palmes and Pro Shop NYC Revisit Tennis Heritage Through New Capsule Collection


Exploring the past of tennis and placing it in progressive contexts is a core idea of the Palmes
universe. Creativity is to understand where we come from and to bring it together with new sources of energy. The ATP + Palmes + Pro Shop Capsule serves as a testament to this
- - Nikolaj Hansson, Founder and Creative Director of Palmes


Combining Palmes’ signature silhouettes with Pro Shop NYC’s research-driven approach to tennis culture, the collection features everything from graphic T-shirts and polo shirts to a zip-up denim jacket and an embroidered single-breasted blazer.
Fronting the campaign is Australian tennis legend Pat Cash, the 1987 Wimbledon champion, photographed in London.
His presence connects the collection to the players and moments that helped define the sport’s visual identity.
Launching on November 11th, the collection will be available through ATP Store and Palmes, as well as at the Nitto ATP Finals in Turin.
An exclusive launch event will follow at Milan’s Reading Room on November 12, featuring a curated selection of vintage tennis apparel, original ATP memorabilia and rare archival pieces.














