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Jeuru: The Face of a King

"The song 'King Malik' is the manifestation of my ego," Jeuru says on the song.  "While I feel it’s often told to kill your ego, I felt making the song gave space for my ego to have a voice, a chance to really understand another side of myself I often ignore when writing music."

 

 

office spoke with Jeuru and he gave us some insight on where he is creatively these days, where he is trying to go, as well as his relationship with the U.S. and his meditations on self and his community with the Black Lives Matter movement. 

 

How are you doing? 

 

I am very focused these days which is very good in my opinion despite everything going on. I can say I’m feeling happy internally at the moment though. 

 

What are you thinking about these days?

 

Different ways to elevate my voice as an artist both sonically and visually.  I’m thinking about the hope I have for All Black Lives in the future and wanting to see the restructuring of the racist system that is the U.S Government happen in my lifetime. I’m also thinking about grabbing whatever kind of love I have in my life, being more present in it, and focusing on enjoying what I got. 

 

You left New York for Copenhagen after finding that you liked the energy in Copenhagen, you said you ‘needed time to focus, heal and lick [your] wounds.’ How has the move been? Have you settled well over the past couple of years?

 

I have! Thanks for asking. Therapy and love and acceptance of what happened helped me a lot. I really took time to focus and enjoy myself and process the pain and cry it out and laugh it away and made new memories to help ease where I was coming from. Very proud of where I am spiritually at the moment.

 

How has it felt being away from the US during the recent movements? 

 

It breaks my heart. Being away and seeing everything happening at home put a whole new lens to my eyes. I just see how much gaslighting the U.S does to specially to Black people as well as just to working-class Americans. I can clearly see that free education, healthcare, etc. can happen, it’s possible. But of course if the Democrats and Republicans don’t benefit off of us being able to have those things, they won’t give it to us. So we need to force them all out and start new. That’s what I want. End capitalism ‘cause it’s what’s killing us in America. Here in Copenhagen, we held a Black Lives Matter march, I sang at the opening and that helped me a lot with expressing my frustrations. I was very proud that everyone came out and proud of the organizers who put it together. 

 

You said you're a proud New Yorker, have you considered coming back?

 

I do plan on moving back home to America. Maybe not N.Y. ‘cause my head isn’t there in the moment. Somewhat want to be in L.A for a bit. Of course, I’ll be in N.Y. all the time, that’s my home forever. I would like to be by more open space for the moment. 

 

Your musical presence is one that suggests a wide range of ideas and hopes in output. What kind of artist are you?

 

I always say I wear 1,000 faces and they all have a place and purpose in time. People might not be able to latch onto every one of those faces. But not everything I do or say is for easy public consumption. I want to be everything and nothing.

 

Your videos, most notably the epic of "Midnight Lullaby/Distorted Rainbows" which we covered in office at your debut, and this latest video "King Malik," are suggestive of an artist trapped in their mind with outbursts of emotion in the form of intense beauty. What are you trying to tell us with these videos?

 

"King Malik" is the very obvious presence of my ego coming out in front lines for a monologue. I wrote the song last October and it really came out of frustration with everyone trying to tell you how to exist. I say in the song, ‘They need niggas like me,' but ‘cause what would exist without queer Black people, without the lives of those who are brave enough to be themselves? We create a lot and we deserve respect and I’m not gonna take less than what I deserve. So that’s what came out of that.

 

You said, ‘The song King Malik is the manifestation of my ego,’ and that you crowned yourself king with the song. How does it feel to be a king? What was that process with self like?

 

I think it was nice to be able to talk shit for a change and just create a world for me to exist in, in the way that I envision and enjoy. That required a bit of ego to do I guess. There’s a lot that goes in fighting for your rights, for your right to exist the way you see fit in this world as a Black person every day. I think that’s what makes us beautiful. We all create our own thing as a culture and that world couldn’t possibly exist without it and that’s what’s make us royalty.

 

The "King Malik" video is a departure from the intimate, entrancing emotional masterwork of "Midnight Lullaby/Distorted Rainbows." We see you with an aura of power, flash, and seduction. At one point in the video, a message flashes, “I'M NO LAMB UP FOR SLAUGHTER IM THE TEETH.” Where are you taking us with this video? 

 

The phrase ‘I’m no lamb up for slaughter I’m the teeth’ is a phrase I created to say, just because I am delicate, have a kind smile, my posture is straight, my skin is soft, my outfits are flamboyant—I will bite and I’m not afraid to fight for myself I’ve always felt the need to express that. I think people see people like me and they make assumptions about who you might be and while my opinion on myself is the most important, it’s also important to stand your ground and make it clear for the people. A lot of the strong women in my family who come from Haiti and Jamaica always taught me to never take bullshit from anyone.  I’m here for being chaotic for the good sometimes and also beautiful when I can be, haha.

 

Your body and the forms you take are their own character in your videos. What are you telling us in your movements?

 

The choreographer Ronni Morgenstjerne and I sat in the dance studio, and he asked me to do what naturally came to me with the song and we worked from that. A lot of what wanted to come out was attitude, focused and strong sense of being somewhat masculine in the steps.

 

Where are you going next with your art?

 

I can say right now I’m gonna explore more the electronic side of myself, including trip-hop and the indie side of myself. Visually I’m already seeing more of a disruptive side of myself emerging from within. Hope to keep that same energy. If not, guess you guys gotta stay tuned to haha.

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