KEY! Gets Down to Business
After a hectic New York Fashion Week, KEY! and I finally found time to meet up with each other in Williamsburg, Brooklyn. I interviewed him in our traffic-filled Uber on the way to the iconic Scarr’s Pizza where a 10-minute drive turned into 30 minutes. Our brief, yet elaborate conversation delved into his inspirations, his love for music, and what the future may look like for KEY!
When did you get into music and what inspired you?
I liked music my entire life and the music that I make that I can relate to was when I was 13 or 14. I started making music at the same time as I started producing.
Why did you choose to make a self-titled album?
I feel like as an artist you want to leave a stamp here, so I chose to do it with this project. I chose to do this project with Marc B. because I’m more keen to do projects with one producer. I feel like his sound just matched up to what I wanted to do because he knows me as an artist.
What was the creation process of Marquis?
I don’t really write. I’m more of a new-age rapper where I go in and put my verse together in the microphone. It took a year to put the project together because I was going through some things where I had to sober up in the midst of it as well. I went through a lot of life changes and experiences while I was making the album. That’s why it was kind of personal to me too.
Are you sober now?
I’m more sober than I was. I felt like I had a disease and battle I had to go through. My mental health wasn’t wasn’t all the way together due to damage to myself for so long. I took the first step to rehabilitation.
What does your songwriting process generally look like?
As an artist I usually come up with a song that I want to write with an idea. I tend to write those ideas down or remember them when I go to the studio. But I don’t tend to know what beat I’m gonna do or how it’s gonna sound. I just take the idea, run with it, and just like a rapper would, I rap about the subject in any way.
Do you make most of your beats or co-produce with other producers?
All of my projects are co-produced. I haven’t really self-produced since early in my career. Marquis is fully produced by Marc B and we collaborated on what sound I wanted to hear in the music – but it was mainly all him.
What can fans expect from your upcoming project with Dot Da Genius?
Before I release a project with Dot Da Genius, I’m releasing one with 14 Golds – he’s a producer. We’re releasing an Atlanta dance project before we get to the Dot Da Genius project. The project with Dot Da Genius is still in the midst of being created. We just linked up, but I feel like it’s going to expand my horizon musically.
You have a really extensive discography going back to the 2010s. How do you think you’ve impacted the music scene in Atlanta and rap and hip-hop overall?
I feel like I was a part of creating an era that wasn’t created yet. The ‘hipster’ era is so regular now, but when me and my peers came out, none of that was there yet. We’re descendants of Lupe Fiasco and Pharrell. I feel like nobody really heard street kids on poppy, funny music until we did it. I feel like I contributed that to music.
You’ve collaborated with many artists over the years. What does collaboration mean to you?
It’s just two artists putting both of their spin on something. It’s going style-for-style with each other, blending sounds, and when it works, it works.
Who do you want to collaborate with in the future?
I’m down to work with everybody that I truly like. There are a ton of producers I want to work with like The Neptunes to newer producers like 808 Mafia who I’ve worked with before. I want to continue to work with people like that. I’d love to work with Metro Boomin’.
How do you think you’ve evolved since you first started making music?
I feel like my music is more organized and personal now. If you listen to my discography, it’s like a storyline through chapters. I’ve always had a vision and the vision is just being lived right now.
What are some of your goals in the near future?
My goal is to really hone in on this being a business more than just being an artist. I want to solidify myself to where this is a real, tangible thing instead of just chasing a dream forever. I am a businessman as well. It’s not just me throwing up art in the streets – sometimes I feel like that’s what type of artist I am.
What does being a businessman mean to you in the music industry?
Being able to work with corporate industries and not just doing independent shit in the community. I want to actually be able to work with brands and collaborate the untamed world with the tamed world.
Is there anything you want to tell your fans?
I want to tell people to continue their journey and don’t stop it too early. Do what you’re doing until it’s done.