Looking Your Clothing in the Eyes

May 15, 2024

After years of hearing about it, office finally had the opportunity to discover what the whole buzz is around DesignMarch in Iceland. A short flight from New York brought us to Reykjavik, where we settled into our favorite hotel, The EDITION, as our base for the next few days.

From art exhibitions to talks to parties, the whole city gets behind the celebration that is once a year. As we hopped from one opening to another it was clear that there’s an electric feeling and welcoming energy throughout the capital. And of course no journey to the Land of Fire and Ice is complete without a trip to Blue Lagoon which we managed to fit into the schedule.

While adventuring across the city we came across Ýr Jóhannsdóttir's opening, a textile designer and artist from Iceland based in Reykavik, working under the name Ýrúrarí. Known for her whimsical and sustainable knitted creations, Ýrúrarí joined forces with Iconic Icelandic brand 66°North, forging a partnership rooted in shared values.

Photography and text by Mitchell Connell

In a collaborative effort for DesignMarch, Ýrúrarí breathed new life into defective 66°North sweaters, transforming them into wearable works of art. Employing an innovative approach, she crafts patches from production off-cuts and previously unsellable garments, infusing each piece with renewed value and her distinct knitted aesthetic.

Drawing inspiration from the iconic 66°North logo, Ýrúrarí creates intricate eye designs that imbue the garments with personality and charm. This project not only exemplifies a commitment to circularity but also celebrates the joy of clothing repair and creative rejuvenation. Both 66°North and Ýrúrarí share a dedication to sustainability, with Ýrúrarí's craftsmanship elevating recycled clothing to cherished pieces, while 66°North's century-long expertise in fabric utilization and repair services underscores their circular approach to fashion. Together, they aim to inspire individuals to reimagine their relationship with textiles and embrace the transformative power of conscious design.

Fashion

Total Recall

Born in the Moroccan town of Tétouan and educated in Paris, Khattabi’s upbringing required him to make sense of how the different influences surrounding him could align. In turn, his designs explore the embedded codes and history of his bicultural background. Total Recall addresses this phenomon by including garments meant to reflect adaptation and transformation. Skirts made of tire covers and motorcyle tarpaulins refashioned into dresses are scattered across the collection, conveying notions of displacement. Blending these elements adds an industrial touch to the pieces while still keeping a sense of movement.

From sweatpants infused with polka dots to nostaglic slogans and banner display, the ensembles symbolize hidden identities and memories. Giving us a glimpse into his own memories, Khattabi's work evokes affection for the past. It's a nod to the interconnectedness of culture and how we interact with its complexitites creatively. View the collection below.

reward if found is available at LN-CC, 10 Corso Como, Gr8, Opener, and more selected retailers globally.

Fashion

Fear of God Essentials Holiday 2024 Collection

Fashion

Dr. Martens x MM6 Maison Margiela reveal their first capsule collection

November 12, 2024

Dr. Martens and MM6 Maison Margiela have teamed up for the first time to launch a Fall/Winter capsule collection that reinvents classic footwear with a fresh twist. The collection combines four iconic Dr. Martens styles—the 1460 and 1490 boots, the 1461 shoe, and the Penton loafer—into three unique hybrid designs, each with MM6’s special touch.

Revealed at MM6 Maison Margiela’s AW24 show, these designs mix familiar Dr. Martens silhouettes in surprising ways, adding bold new details. Each piece has Dr. Martens’ signature yellow stitching and AirWair heel loop, along with MM6’s unique numbered imprint.

The Dr. Martens x MM6 Maison Margiela collection launches November 19 on both brands’ websites, in select MM6 stores, and at limited retailers.