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Looking Your Clothing in the Eyes

In a collaborative effort for DesignMarch, Ýrúrarí breathed new life into defective 66°North sweaters, transforming them into wearable works of art. Employing an innovative approach, she crafts patches from production off-cuts and previously unsellable garments, infusing each piece with renewed value and her distinct knitted aesthetic. 

Drawing inspiration from the iconic 66°North logo, Ýrúrarí creates intricate eye designs that imbue the garments with personality and charm. This project not only exemplifies a commitment to circularity but also celebrates the joy of clothing repair and creative rejuvenation. Both 66°North and Ýrúrarí share a dedication to sustainability, with Ýrúrarí's craftsmanship elevating recycled clothing to cherished pieces, while 66°North's century-long expertise in fabric utilization and repair services underscores their circular approach to fashion. Together, they aim to inspire individuals to reimagine their relationship with textiles and embrace the transformative power of conscious design.

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