The LUAR In-Store Experience Returns to Rockefeller Center

December 05, 2025

After making their Rockefeller Center debut last year, LUAR is back for the second-ever in-store experience. Their first installation brought together DJs and leading figures in fashion, beauty and music with the brand's supportive fans. This year they will bring their pop-up to the RINK LEVEL with exclusive holiday releasing including the new LUAR boots and the mini Ana bag, a reinvention of the brands newly iconic bag which will also debut new colourways.

The shop space will be supported by an ensemble of art works from Raul de Nieves, Kristy Baez and Bony Ramirez. This show of artists shows the imporance of the brand's unique collaborative and cultural perspective. LUAR's creative director Rual Lopez said this about the new pop-up, “This holiday season, we wanted to create a space that celebrates connection, joy, and the power of showing up for one another.” The space is open now and will be running everyday from 11am-7pm through until December 23rd.

Text by JohnOswald Crichton
Photos courtesy of LUAR

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