Maiden Name x SSENSE

September 06, 2021

Fashion's go-to, SSENSE, has partnered with Maiden Name to present pieces from their FW21 ready-to-wear collection among an array of curatorial objects. Maiden Name has made a name for themselves for redefining traditional womenswear with a contemporary edge while showcasing various modes of design at their concept store. Challenging the dynamics of art and design, Maiden Name's newest collection of curatorial objects will be exclusively available on SSENSE.com, a first for the fashion powerhouse.

Maiden Name has enlisted artists, Marco Bruzzone, Laura Welker, and Caroline Zimbalist to create one-of-a-kind objects that draw curiosity within the home. Each object is sourced by the brand's co-founder, David Lê. In addition, various ready-to-wear pieces, designed by Maiden Name co-founder Alex Freireich, and Susan Lee, will also be available on SSENSE. The collection showcases rich tones of black and browns with intentional pops of color. Each piece hinges on 1970's New York, where disco and American New Wave cinema collide.

Text by Michael Hall
Photos courtesy of Maiden Name

Maiden Name has curated wearable pieces and eye-striking objects through modern interpretations that make this collaboration with SSENSE one to get excited about. Brand co-founder David Lê states "We're excited to partner with SSENSE exclusively this season. With their recent expansion into non-apparel and the release of our first full apparel line, the moment felt perfect. We're looking forward to working together in the future."

Shop the collection at SSENSE.com

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