Masha Popova FW 25: Do Not Disturb

February 24, 2025

Masha Popova’s Do Not Disturb captures the beauty of clothes in motion—half-buttoned shirts, slipping straps, coats thrown over shoulders. Inspired by hotel rooms, the traces people leave behind, and the stories they tell.

Distressed denim, oversized coats, and soft layers blur the line between dressing and undressing. The colors—faded blues, warm neutrals, deep browns—reflects the elegance of worn hotel interiors.

Shot by Sonny Round and Mila Rowyszyn, the campaign captures bodies in motion, caught mid-step or sinking into furniture. A wardrobe for those who never fully unpack.

See more of the collection below and watch the campaign video here.

Creative Direction & Design by Masha Popova
Photography by Sonny Round
Animated Video in collaboration with Mila Rowyszyn
Styling by Celestine Cooney
Modeling by Mila Rowyszyn
Make-up by Grace Ellington
Hair by Takuya Uchiyama

Fashion

Courrèges Fall Winter 2025

March 07, 2025

Pulling inspiration from Dan Colen’s 'Moments like This,' Courrèges Fall Winter Collection is filled to the brim with eye-catching silhouettes and eclectic textures. The brand is known for its emphasis on positivity and approaches the runway with the hope of uniting its wearers. For this collection, the event served as a safe space promoting a sense of joy and togetherness for those in attendance.

Classic pieces such as the trapeze mini and the tank top were reworked and invested with a fresh sense of celebration. Bending the classic silhouettes, the ensembles were filled with asymmetry and slanted angels while still managing to maintain a balance between the old and new. Nicolas Di Felice and scenography director Remy Brière collaborated to create an explosion of multicolored confetti as everyday staples were reimagined in a new context.

View the complete collection below.

Photos Courtesy of Courrèges

Fashion

Jordanluca SS25 Gotham bag

Fashion

Natasha Zinko’s AW25 Collection: BOTCHED

March 04, 2025

Natasha Zinko’s AW25 collection, BOTCHED, takes fashion apart and rebuilds it in bold, unexpected ways. Classic pieces are stretched and reshaped into something entirely new. Pinstripe suits mix with corsets, oversized hoodies zip into tight tank tops, and boxer briefs transform into elegant skirts. Nothing is as it seems.

The collection embraces upcycling, using old fabrics to create fresh designs. Clothes are flipped inside out, stacked, and pieced together with unusual details such as extra sleeves and uneven hems. Some outfits are tight in one place and oversized in another, creating a playful contrast.

With BOTCHED, Natascha Zinko challenges traditional fashion rules. The collection reflects a world that feels messy and unpredictable, proving that imperfection can be beautiful.

Take a look at the lookbook below.