MCM Unveils AW21 Campaign with A$AP Nast
Originating in Munich in 1976, MCM's 45-year history arose from a period of renewal for bold and rebellious youth, commemorating the resurrection of creativity and reinvention of the art and music scene. MCM grew alongside the rise in the desire for luxury, quickly cementing itself as the official brand for those seeking luxury, leisure, and the freedom to live however one wanted. Shot in Berlin, part one of this campaign echos what brought MCM to the spotlight all those years ago, the love of travel, music, and movement. A$AP Nast, Stella Lucia, and Kiddy Akita perfectly embody the brand's global reach and cultural weight. "I had a grand time collaborating with MCM and being involved in the brand's 45th anniversary celebration. I've always respected MCM's commitment to being bold and inclusive, and I can't wait for everyone to discover this work", said A$AP Nast. MCM explores the liminal space between the digital and the physical. The Fall-Winter collection was born from the desire to honor home as the meeting place between all peoples and journies. Mixing deconstructed silhouettes with structured tailoring, the AW collection looks to the future while still honoring the past.The collection is available in-store and online now at mcmworldwide.com.Check out some of the new collection below.