MONCLER GENIUS Teams with Hiroshi Fujiwara

July 16, 2021

Moncler has returned with a new addition to their Genius line, this time with brilliant Japanese designer, Hiroshi Fujiwara. The collection, titled 7 MONCLER FRGMT HIROSHI FUJIWARA, will come with several drops, the first of which is influenced by a lighter, mid-season utility, featuring bombers, puffers, workwear jackets, and other outerwear items reflecting the innovative streetwear style of Fujiwara.

Beyond outerwear, the collection also features brand new interpretations of the iconic Converse Chuck 70 and Jack Purcell sneakers and a selection of beanies and bucket hats, which fall perfectly in place with the overall sleek yet transformative streetwear aesthetic of the collaboration.

The collection is accompanied by a superbly animated and thoughtfully directed short film conceptualized by Fujiwara and directed by ODD JOB featuring Japanese actor Tomohisa Yamashita.

Text by Deren Owji
Photos courtesy of Moncler

The film, which is shot with a two-dimensional, two-tone graphic design backdrop, presents the collection through the journey of Yamashita through a nightclub, “Genius of Love,” where he encounters the joy and action of nightlife through the lens of club-goers. The film concludes with a shot of Fujiwara in the club playing guitar, wearing the flagship of the collection’s first drop: a classic Moncler down jacket adorned with text saying, “WOM: World of Moncler.” This closing shot serves as a final nod to the brand’s deep-rooted, idiosyncratic heritage paired with their constantly forward-looking innovation in design.

Check out the film below.

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