Monkey Business

July 22, 2019

Saint Laurent’s Winter ‘19 campaign delves into the playful and exotic side of its typical androgynousness where creative director Anthony Vaccarello paints a picture of understated opulence. In the campaign, models don very classically Saint Laurent looks—sheer black stockings paired with chrome colored heels; black sequins and slicked hair. Intriguingly, a small monkey (named Allie, according to her ‘talent’ credit) lounges on models’ shoulders, lending to the otherworldly swankiness inherent in the photographs and clothing.

The shoot is playful, yet also somewhat macabre, highlighting the gothic edge consumers count on seeing when it comes to the brand. In one shot, we see the upper half of Freja Beha Erichsen’s floating body- waif-like, basking and relaxed in such a way her body seems lifeless.

Text by Nola Schwalb
Photos courtesy of Saint Laurent

The shimmering of the pool’s aqua compliments, perhaps even enhances, the sequined dress she floats in. Towering over her is the bottom half of another model, wearing her own black-sequined garment, paired with aforementioned chrome heels. The eye is drawn to this photo, not only for its contrasting of a sun-drenched pool scene with the rocker-esque vibe of the clothing, but because it seems to hold a story to it- as if Erichsen’s ghost is looming over her, daring her out of entranced contentment and back into an elite and hypnotic underworld.

Saint Laurent dresses the wild partygoer, the dazzling and exciting individual who is untouchable and fierce. In this campaign, Vaccarello touches upon this in the lazing of this glamorous rebel-girl, in the untamed little creature that perches upon Erichsen’s crisp and unembellished blazer, and in the way Saint Laurent always inspires that sultry mix of glamour and rebellion.

Check out more photos from the collection below.

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