"MY SHADOW"

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The visual depicts Johann seemingly trapped in an Astronaut's suit. Is the aircraft plunging? Malfunctioning? Regardless of the destination, the art is in the tension that builds up on the way.
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One way to know what you like, what you actually give a shit about, is to go back to what you liked when you weren’t paid to write about it. Better yet, when you were lowkey kind of bullied for liking it. Like when I loved The Strokes in my tiny Beaufort, South Carolina high school when everyone else liked country and rap, and I thought this one kid was hot cause he had that whole devil-may-care greasy vintage look that to me was giving “Last Nite” music video, but turns out his family could only afford to shop at Goodwill.
Anyway, the point is that back then, I loved a letterman jacket, a bowling jacket, unkempt hair, The OC, The Killers, The Strokes, and typing stream-of-consciousness posts (like this one) on my Xanga blog. Sometimes, like right now, when I’m writing for the internet, about my taste that hasn’t wandered much, I remember just how cool she must think it is, how sick 16-year-old me must be to hear that we saw The Strokes this weekend as part of her job. Hell, how even 2018 me, the one that got hooked on the oral history book Meet Me In The Bathroom and decided to blow her life up and move to NYC to be a music journalist and nobody else in my life at the time thought that was a great idea, but I did, and on my best days I think I was right; I bet she’d think this is cool too. I bet she wouldn’t complain about the freak rainstorm that happened after TV on the Radio and before Beach House. I bet she’d be happy to text people about access and tickets and lists.
So yes, we lost the film camera for this story during the great exodus from Flushing Meadows. And also yes, thanks to the steamy heat, then rain, then waiting for an Uber for two hours, my hair is like five textures now, but none of that matters.



What matters is that for some reason The Strokes … or maybe Beach House or Fcukers or TV on the Radio, have a disproportionate amount of attractive fans. I, being a musically inclined millennial, was not qualified to fully trust my fashion instincts (see: me wearing the same pre-canceled American Apparel red bodysuit I’ve been rocking since the 2010s). So, I entrusted my friend Jules Wettreich, stylist to the stars (she would never describe herself that way, but first of all it’s true and second of all she’s not proofreading this so I’m sneaking it in), to decide who we snapped for this story, who threw the best fits at The Strokes show, if you will. After each snap, we tried to articulate what made each of these beacons of style stand out. What we landed on wasn’t a trend or a particular way of styling, but innate taste. They seem to know what they like. It drew you in. They have this visceral authenticity. They have taste.
Another thing that matters is that The Strokes, in an era when bringing up politics, war, or calling out injustices can get you blacklisted from a venue or shut out of opportunities, have never felt the need to shut up and just play. Which is why Julian Casablancas moderated a panel (S.O.S. – EARTH IS A MESS Panel) with political strategist Maya Rupert, labor organizer Chris Smalls, and comedian Lee Camp before the lineup started. It’s also why AOC and Bernie Sanders welcomed The Strokes to the stage. Because even if you just want to sway with your friends to “Ode To The Mets” (and don’t worry, I did), you still need to wake it up. What’s the point of having a point of view, having taste, or caring about something if you do nothing with it?
So, ask questions. Vote in November. Push for change. Why? Because I know you’re exhausted, but the system is made to keep you jaded. It’s so overwhelming. What do you like? What draws you in? Do you have taste? Is it your own? Can you trust yourself?

Still, all this makes perfect sense; you can’t miss her. She has a presence in a room like a shot of espresso, and if it helps, she also owns a hot pink Mini-Cooper! Tara Yummy (yes, she’s always gone by this), is the internet-crowned ‘life of the party,’ and throws Young Hollywood’s finest get-togethers. A few weeks ago, I attended her birthday party in Hollywood, and she had very simple rules: have fun, be in the moment, and DANCE!
A time was had, and it is clear she is adored by many, but I started to wonder if the world really knew the journey it took for her to get to where she is. Before Tara was posting on social media, we attended a traditional high school in Los Angeles, where she was often mocked by peers for “being too happy” and “living in LaLa Land.” She recalls one of her drama teachers telling her she’d “never make it.” A confusing time, for sure, she quietly began searching for community online.
The year she graduated high school, we lost touch. I moved to Chicago, and she stayed in LA. Soon after, she began posting lifestyle vlogs and comedic skits on YouTube. Fast forward, she now has a following of over 14.5 million followers across social media. Talk about a comeback story. It makes sense that her first single, released earlier this year, is titled “B34M,” pronounced ‘beam,’ as she emanates a sense of unrelenting optimism.


TOBI ORISARAYI: Tara… we used to scrape together quarters in our cup holders for slushies. Now you’re headlining shows, and sponsored by Redbull. What is going on?!
TARA YUMMY: Oh my god, I remember those days after student council; we would all get in a car and go to 7/11 to get slurps after school. I think it’s so amazing that it’s been so many years and we still get to have fun, just in new ways!
TO: Time flies! I’m glad we caught up between your shows and fashion week! It was also funny to hang out with you and Ian Smith. He’s hilarious. Is this your typical show day? Just catching up with friends?
TY: Honestly, kind of. I feel like New York is just me kind of running around and seeing everyone I love until someone reminds me I have a job to do. I am always trying to squeeze in coffee or food with a friend before a show to keep the day feeling fun and normal before I have to soundcheck. Ian is one of the most fun and supportive people I know, so it’s always so nice seeing him.
TO: Life was so much fun when we could get away with our scavenger hunts. Now we grab coffee, and people are coming up and asking for photos. When did you first realize, “oh okay, people actually know who I am?”
TY: It happened so gradually that I don’t think there was ever one moment where I was like, “oh, people know who I am now.” Honestly, it’s really funny seeing your reaction to it because to you I’m still just Tara from school, and I feel like I always will be. My life has changed a lot, but I don’t really feel that different.
TO: No, that makes sense. Well, you’ve been spending a lot of time in the city, these days… What’s been your favorite thing about New York?
TY: I love that you can do a million things in one day. One day feels like three.


TO: And perform at Warsaw! Your openers and guests really showed out. From Zetra and Binx to Madeline Argy, Jake Webber, and Caleb McDaniel— how do you go about selecting people to join you on tour?
TY: It’s honestly just people I love and people who I think are really cool and talented. I want the night to feel like you’re coming to a party with me. With openers, I love putting people on who are talented and who I genuinely think everyone should be tapping into. When it comes to my friends, it’s basically whoever is in town and whoever is down to be on stage with me for a fun moment. It’s the best excuse to get everyone I love in the same room to have a fun night together.
TO: Love that. What’s been the main focus when it comes to curating your DJ sets?
TY: I just want everyone to have fun. I never want my sets to feel too serious or to feel like you have to know a certain kind of genre of music to get it. I want there to be something for everyone, and honestly, I just play what I love and what makes me want to dance, and hope and gauge to see if it gets others moving too.
TO: Well, I guess, most people know you from social media and your Stuck in the Car series, so how has it been transitioning into the music industry and reaching newer audiences? Have there been any obstacles? What are you looking forward to?
TY: It’s definitely been a really interesting transition. I have been doing social media for so long; stepping into music has meant being new at something again and having to prove myself in a completely different way, which has been really exciting. Of course, there have been obstacles, and I knew there would be some skepticism coming from both the internet and the music industry, but it has just made me want to work harder and take it even more seriously. Getting to reach people who might have never watched one of my videos but connect with me through dancing, music, and partying has been what I look forward to most.


TO: First of all, your fans are so enthusiastic. They really brought the energy while they waited in line, hyping each other up. It made me hopeful to see that younger generations are still finding ways to be outside and in the moment. How does it feel to have created such a positive “mindset” not only online, but in real life, as well?
TY: It's genuinely one of my favorite parts of what I do. I think the internet can feel really mean sometimes, so seeing this community that started online turn into something so real and kind is amazing to me. I love seeing people come to shows alone and leave with new friends. I’ve always wanted my corner of the internet to be a place where people can be themselves, have fun, and not take life too seriously. Seeing that exist in real life is really special to me, and I don’t think I’ll ever get used to it.
TO: I know you’re no stranger to internet trolls. What advice would you give to your 16-year-old self?
TY: Honestly, I don’t know if I would give her much advice. I think I would just tell her to keep going and not take anything too seriously. At 16, you think everything is the biggest deal in the world, and then you grow up and realize most of it really isn’t. I’ve always been pretty good at letting things roll off my back, and I think I have only gotten better at it with age. You have to decide whose opinions actually hold weight and whose opinions you value, and most of the time, when it’s internet trolls, they don’t hold much. So many times I would just tell her, you’re good; keep being you.
TO: I went to your last party in the summer and had so much fun. You really know how to set the tone. Everyone’s comfortable. Everyone’s free. Any tips on how to throw a good party?
TY: A good DJ, an open bar, and fun people. I also think people know there is no judgment at my parties. If you know me, you know I couldn't care less what people think of me, and I have never judged someone for letting loose and having fun, so why should anyone else? I think that makes everyone feel more free.
TO: What can your fans expect from you in the future, musically?
TY: More music, more shows, more reasons to go out and dance— that’s the plan.

