Nero's World: A Different Kind of Tension
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NAOMI wears DRESS by VAQUERA, SHOES by CAMPERLAB, JEWELRY is STYLIST’S OWN, HEADPIECE is TALENT’S OWN
![ZELDA wears DRESS by SHO KONISHI, NECKLACE by AUSTIN JAMES SMITH](https://officemagazine.net/sites/default/files/rgb-g3_0.jpeg)
![DAISAKU wears TOP by DIOR](https://officemagazine.net/sites/default/files/rgb-l5_0.jpeg)
![KEI wears SWEATER by STONE ISLAND, EARRING by AUSTIN JAMES SMITH](https://officemagazine.net/sites/default/files/rgb-k5.jpeg)
![BOBBY LONGLEY](https://officemagazine.net/sites/default/files/rgb-k1.jpeg)
![SIRENA wears DRESS by MARNI, NECKLACE is STYLIST'S OWN](https://officemagazine.net/sites/default/files/rgb-dd.jpg)
![TAITO wears T-SHIRTS by MICHAEL’S, JERSEY is STYLIST'S OWN, JACKET by COACH](https://officemagazine.net/sites/default/files/rgb-k3_0.jpeg)
![JUSTIN wears COAT by LIBERAL YOUTH MINISTRY](https://officemagazine.net/sites/default/files/rgb-e4_0.jpeg)
![LIAM wears TOP, T-SHIRT by PAUL SMITH, NECKLACE by BOND HARDWARE](https://officemagazine.net/sites/default/files/rgb-k4.jpeg)
![HARUMA wears TOP by ISSEY MIYAKE, EARRING, NECKLACE are STYLIST'S OWN](https://officemagazine.net/sites/default/files/rgb-ee_0.jpg)
![SPENCER wears JACKET by ARMANI, JUMPSUIT by ALEXANDER WANG, JEWELRY is TALENT'S OWN](https://officemagazine.net/sites/default/files/rgb-m_0.jpeg)
![SUNDARI wears T-SHIRTS by MICHAEL’S, NECKLACE, BRACELET by AUSTIN JAMES SMITH](https://officemagazine.net/sites/default/files/rgb-l2.jpeg)
![LU YAO wears JACKET by LIBERAL YOUTH MINISTRY, T-SHIRT by MICHAEL’S, NECKLACE by CHRISHABANA](https://officemagazine.net/sites/default/files/rgb-e5_0.jpeg)
![Kei Tsuruta](https://officemagazine.net/sites/default/files/rgb-k6.jpeg)
![Alex Carranza](https://officemagazine.net/sites/default/files/rgb-hh_0.jpg)
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NAOMI wears DRESS by VAQUERA, SHOES by CAMPERLAB, JEWELRY is STYLIST’S OWN, HEADPIECE is TALENT’S OWN
The "Do Or Die" spirit is certainly present in LỰU ĐẠN's collection — with oversized cheetah print suits, studs, leather, and fringe. While it's certainly not new for brands to dedicate entire collections to aesthetics of eras past, very few of them do so with the same guiding ethos. So many self-proclaimed 'punk' brands of today seem to forget that the punk movement came out of anti-capitalist efforts, labor rights, and sustainability. You can't just slap studs on a mass-produced Shein pleather jacket and call it punk. LỰU ĐẠN knows this, producing and advertising mindfully and with the same ideologies that filled Yoyogi Park back in the 90s.
See the campaign imagery shot by Federico Radaelli below.
For Rocky, "this is the evolution of Mr. Mayers," and an important statement within his wider community. “I don’t think there are many people in my culture who advocate for fatherhood and parenthood," he says. "This player persona is very pushed. When you think about a rapper, you think about adolescence, about the single bachelor lifestyle. When you think about A$AP Rocky, you think about a playboy, pretty boy, bras being thrown on stage. This is about me as one-woman man, as a family man. It is about what completes my life now: being present as a partner and a parent.”
The livestream for the menswear brand's runway show for their L'Oasi Di Lino summer collection below streamed from Milan on Monday, June 17th at 4pm CET / 10am EST and has now ended.
Watch the recording below: