A New Pie

Frustrated by the inequalities they experienced on the field, the co-founders sought to create a medium for change through a different outlet. “As female athletes, we have done a lot of work in the fight for our fair slice of the pie. In 2019, when we founded re—inc, we created a new pie—one where we could fight for something bigger than ourselves,” said Rapinoe in an interview with office.

Kill time before it drops online tonight by checking out images from the collection and reading the exclusive interview down below.

Everybody really only sees all of you on the field. Can you speak a little bit to your dynamic with each other off the field?

Meghan Klingenberg - Yes! We’ve been teammates for a very long time. Tobin and I started playing together when we were 13 years old, and I’ve been teammates with Christen and Pinoe for over 10 years. Needless to say, we are very close. Our on-field dynamic and overall respect and trust in one another has been very instrumental for us as co-founders. We honor the strength that each person brings to the team, and we work together to further our mission in reimagining the status quo.

How was re—inc founded? How did it come to be?

Megan Rapinoe - The idea of investing in ourselves first came about after the 2015 World Cup victory. We were ready to take control of our identities, claim our worth, and rally a movement of changemakers. As female athletes, we have done a lot of work in the fight for our fair slice of the pie. In 2019, when we founded re—inc, we created a new pie—one where we could fight for something bigger than ourselves.

Why the name re—inc?

Christen Press - The re—inc name references the idea of reinventing the incorporated. Used as a prefix, “re” can set up a variety of words that describe what the brand is about: re-imagine, re-sist, re-define, re-new, re-volt, re-evaluate. The brand identity centers on a distinctive logo with a reverse letter “e.” Flipping the letter sets off the logo as a visual antithesis to the norm.

Describe the capsule collection.

CP - Inspired by our 2019 FIFA Women’s World Cup journey, the RWB Capsule, which is short for Red, White, Blue Capsule, is an 8-garment collection that reinterprets streetwear and redefines patriotism. The earthy tones of the three colors reconfigure the traditional patriotic color scheme, asking us to reflect on what it means to best represent our country. We want the items in the RWB Collection to serve as a template for self-expression and empowerment of individual identity.

Who can you see wearing this collection?

MK - The capsule is designed for everyone and everybody. Our red, white, and blue head-to-toe sweat suit is designed to fashion a distinct look for every unique body and rejects both masculine and feminine labels. The models we included in the capsule embody the values we hope to promote as they each have such diverse personalities and backgrounds and wear the clothes in their own distinct way. We aim to inspire our community to do the same.

What separates it and makes it distinct from other streetwear companies?

Tobin Heath - The streetwear market is largely male-dominated, and we knew it was an area ripe for disruption. From the beginning, we set out to create a streetwear line with a diverse community and multi-faceted purpose in mind. This line is unique because it is not confined to gender normative design. These products strip away the notion that masculine is for males and feminine is for females. Our RWB capsule offers a variety of products that fall along a gender fluid spectrum, giving wearers the freedom to express themselves as they see fit.

What industry do you guys want to branch into next?

TH - We envision re—inc going beyond the fashion industry to spread our mission in many different and impactful areas. Regardless of what industry we decide to pursue next, we want to remain consistent to what we stand for. re—inc will always reimagine the status quo. We will soon have products coming out across verticals that include re—wear which is fashion, re—create which includes art, experience, tools for living, re—new which is wellness & wellbeing, and re—tech which includes devices & tools for living.

Fashion

Timberland and Veneda Carter Reimagine Classics with Bold Metallics

November 23, 2024

Veneda Carter teams up with Timberland once again, bringing a fresh edge to archival designs in their latest capsule collection. Highlight pieces include towering lace-up boots in electric blue and silver, alongside a sleek reinvention of Timberland’s iconic 6-Inch boot, both crafted with patent leather and recycled materials.

The collection also introduces rugged, versatile outerwear like oversized parkas, utility vests, and a statement boiler suit, all built for layering and durability. Inspired by industrial design and early 2000s fashion, Carter infuses each piece with a contemporary energy that feels both striking and wearable.

The collection is now available and can be found at flagship Timberland stores, online, and select retailers worldwide..

By Enzo Holdt
Photography courtesy of Timberland

Fashion

ECCO.kollektive collaborates with Louis-Gabriel Nouchi

November 21, 2024

ECCO.kollektive has teamed up with Paris-based designer Louis-Gabriel Nouchi for a bold and innovative Spring/Summer 2025 collection. Known for his thoughtful exploration of masculinity and storytelling in fashion, Nouchi brings his unique perspective to this collaboration, blending his modern aesthetic with ECCO’s skill in craftsmanship and material innovation.

The collection features a range of footwear, clothing, and accessories, each designed with attention to detail. The collection uses a mix of black, deep red, and pearl white. Sensual touches, like Nouchi’s signature slits, combine with structured tailoring and flowing shapes, showing how the designer blends bold and refined styles.

We spoke with Louis-Gabriel Nouchi about the collection and his inspiration. From the textures of the human body to his love for stretch leather, Nouchi shared how the collaboration allowed to experiment with new ideas.

By Enzo Holdt
Photography by courtesy of ECCO.kollektive x LGN

The collection debuted at Paris Fashion Week and draws inspiration from the textures of the human body. “The idea came from the textures of skin,” Nouchi explains. “I wanted to create something sensual and fluid, using leather in a way that felt both strong and soft. Leather has this amazing quality—it can feel like armor, but also like a second skin.”

Nouchi worked closely with ECCO to develop designs that showcase the versatility of their materials. High-shine biker nappa leather with a waxy finish appears in tailored separates like a single-breasted blazer, trousers, and long-line shorts. For a more experimental edge, he created a column dress and a pencil skirt using strips of leather embroidered onto stretchy tulle—a design he says was inspired by his younger self. “When I was young, I was obsessed with stretch leather because of designers like Jean-Claude Jitrois. It’s something I wanted to explore and bring into this collection, almost like fulfilling a dream for my past self.”

Footwear is another major highlight, featuring Derby shoes, Helsinki loafers, and the standout Truck Lace loafer with a bold platform. The shoe’s futuristic design draws from Nouchi’s fascination with brutalism and technology. “It might be a bit controversial,” he says, laughing, “but I really like the Tesla Cybertruck. The sharp, angular lines and futuristic look combined with that raw, brutalist vibe—it’s something that resonates with me. The platform on the Truck Lace loafer feels like a nod to that kind of design.”

Another unique detail is the inclusion of removable coins on some of the shoes, adding a playful yet personal touch. “You can take the coins off—it becomes almost like a lucky charm,” Nouchi says. “It’s one of those small details that make the pieces feel more connected to the wearer.”

Louis-Gabriel Nouchi’s signature slit motif, which adds subtle hints of reveal and concealment, runs throughout the collection. “The slit is about teasing the eye,” he explains. “It’s never about revealing too much—it’s about creating tension, a little mystery.” This motif appears on everything from loafers to hems, blending seamlessly with the collection's sensual yet structured aesthetic.

When asked about the versatility of his designs, Nouchi emphasizes their adaptability to different occasions. “You can wear these pieces in super casual situations on the street, looking super chic at night—super sexy,” he says. “From one garment, you can style it in so many ways during the day. For example, the tank top—you can wear it with pants, or without. It’s super hot, super cool, and it works for so many moments.”

For Nouchi, the collaboration with ECCO was as much about innovation as it was about creative freedom. “There are no limits with ECCO,” he says. “As a designer obsessed with materials, having the freedom to push development this far was an amazing opportunity. Fashion, for me, is like a laboratory. It’s about testing ideas and seeing how far we can take them.”

The ECCO.kollektive x Louis-Gabriel Nouchi collection is available now, combining high-quality craftsmanship with bold, modern design that showcases Nouchi’s vision and ECCO’s craftsmanship.