Nike BeTrue

Sport

1 Reimagined

From there, the goal was in delivering a final footwear product fluently fitting for all facets of what they thought made up a "woman." Which leads us to the final footwear line, and according archetypes, the jester, rebel, sage, lover, and explorer. The campaign appropriately features Kelsey Lu and ABRA, both cultural figures clearly building a foundation for a bright future of female talent.

Sport

adidas Originals by United Arrows & Sons

The range includes a zip-up hooded sweatshirt, t-shirt, track top and track pant in a heather grey and navy color palette. Joined by a blacked-out jackets, jerseys and track pants with all-over tonal branding. In addition to apparel, the collaboration offers a special edition of the NMD_R2 and NMD_CS2 silhouettes featuring a rich marled fabric construction and subtle details like 3-stripes marks that only appear under flash.

Sport

Calling all Creators

To carry out the concept, adidas has chosen 25 individuals for the project, each presenting an embodiment of creative energy. They have come together for an innovative, too-cool cast, including Pharrell Williams, Alexander Wang, and Pusha T, and many more.

“The rules of sport are not defined. We believe in the power of writing your own rules, but it will take those who think differently and are confident enough to make it happen. It will take Creators,” said Ryan Morlan, adidas’ VP of Global Brand Communication.