Nike BeTrue

Sport

Nike x EQUALITY

February 13, 2017

Yesterday, Nike lauched EQUALITY; a program that encourages people to "take the fairness and respect they see in sport and translate them off the field." A mutli-faceted initiviave, EQUALITY encompasses widespread social media promotion including a build-your-own avatar feature, EQUALITY tees and sneakers (and Black History Month limited-edition sneakers!), and partnerships with Peace Players International and MENTOR. Funds from EQUALITY will go towards these parternships in addition to others, which help foster a sense of equality in communites throughout the U.S. and provide mentorship through sport. In tandem with the announcement, Nike released a film by director Melina Matsoukas. The film showcases actors, athletes, and musicians who give their voices to stand up for the EQUALITY that's needed now more than ever. Check out the video below and visit EQUALITY online.