Noah Goes Punk With Sniffin' Glue

April 26, 2023

Renowned New York menswear brand, Noah has turned to the legendary 1970s zine Sniffin’ Glue for a nostalgic punk capsule collection. This iconic publication played a pivotal role in providing readers with essential information about the punk movement during its inaugural year. With insightful articles on influential bands like The Ramones, The Damned, and The Sex Pistols, not to mention the first-ever interview with The Clash, Sniffin' Glue served as an indispensable source of knowledge.

The campaign showcases original collages, created by the zine’s founder, Mark Perry. Additionally, the collection features imagery of NYC band Stella Rose and the Dead Language captured during one of their rehearsals by photographer Chiara Gabellini.

Text by Dylan Andrews
Images courtesy of Noah

Noah accompanied Mark in his studio as he crafted the pages using the very same DIY methods he used to produce the original zines, all the while sharing his personal experience of the early punk scene in the UK and his firsthand perspective on the everlasting influence of Sniffin’ Glue.

The collection, featuring imagery of iconic bands on the era such as The Clash and Iggy Pop, includes a commemorative poster, turntable slipmats, skate deck, jacket, and a range of tees.

The collaborative capsule collection drops Thursday at the Noah Flagship, Dover Street Market London and LA, and online.

Check out the video below.

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