Jour/Né Spring/Summer 2018

The Resort 2026 collection was perhaps Alemaïs’s most ambitious vision to date. The setting in Marrakesh, vibrant with color, scent, and life, echoed the label’s love for organic textures and soulful storytelling. Working alongside LRNCE—the Moroccan creative and culinary studio founded by Belgian-Moroccan artist Laurence Leenaert—the show blended fashion with local artistry and hospitality.

“We really wanted people to feel like they were stepping into both of our worlds,” Jermanus said after the show. “Something wild and magical. Marrakesh just felt right.”

Following the show, guests sat down for a Moroccan feast personally curated by Leenaert, who meticulously taste-tested every dish. “She was very critical,” Jermanus laughed. “But it paid off—it was sensational.”

As for what’s next, Jermanus is keeping her focus on growing the brand’s creative roots. “I want to stay close to the craft. Clothing changes how people feel—and if we can do that, we’re doing something meaningful. We just want to keep building that world.”

In Marrakesh, Alemaïs didn’t just show clothes—they told a story. A story that began on a kitchen table, and now stretches across continents.