Shot by Hanna Moon, the campaign casting creates an air of freakiness, with models made up as couture clowns— a loud, saturated statement suited to steep something as plain jane as bluejeans with Eckhaus energy.
Check out the playful campaign and circus-perfect pants below.
The first look set the tone with a masked figure in Serre’s iconic moon catsuit, a nod to Irma Vep, the ultimate cinematic anti-heroine. From there, the collection built momentum with sharp tailoring, sculpted leather, and femme fatale silhouettes pulling from the 1950s and 1980s. Upcycled biker pants became couture dresses, their textures carrying the ghost of past lives. Accessories like the AURORA bag, MS CRUSH heels, and futuristic-tribal jewelry completed the look of a woman in control.
Serre’s signature eco-futurist ethos ran deep, repurposing history into something new. Coins, antique medals, and forgotten furs were stripped of their financial value and reworked into statement couture. Watch bracelets embedded in garments posed the question of what holds more power: time or money? A trench coat became a puzzle of layered deconstruction, while an oversized puffer, a nod to André Leon Talley, took on the drama of sculpture.
The palette moved from stark white to deep black, with flashes of carmine red, a direct reference to Twin Peaks and its hypnotic energy. Illusion was at the core of it all, with fabrics mimicking textures and lingerie prints creating the impression of bare skin.
In Heads or Tails, Serre plays with perception of fashion, value, and identity. It’s a collection that doesn’t just dress the body but tells a story of reinvention, power, and seeing beyond what’s in front of you.
View the complete collection below
This trio of redesigned classics—the Speedcross 3, XT-Whisper, and ACS+ OG—has been reborn with a futuristic palette inspired by space exploration. Metallic greys and cosmic green collide to form a collection that feels ripped from a sci-fi dreamscape. These sneakers are built for movement in any environment, whether on Earth or somewhere far beyond.
While their look has been reimagined, their core technologies remain the same. The Speedcross 3, the XT-Whisper, and ACS+ OG still delivers stability and precise foothold, balances support with lightweight protection, and upholds its high-tech construction. Each silhouette blends Salomon’s trusted performance with a futuristic look—encouraging you to step into the unknown, to explore with curiosity, and to embrace the future of movement.
The Moon Pack drops on March 11th at Salomon.com.
