Air Max Day

April 03, 2019

Yeah, we know we’re late to the party, but with an editorial as fresh as Adam Jason Cohen’s, does it really matter if we're a few days past due? In celebration of Air Max Day and the launch of the Air Max 720, Cohen served up some trippy, trompe l'oeil campaign imagery that certainly gave sneakerheads something to drool about.

Originally printed in newspaper format and distributed at the FotoMercado book fair, this series is the ultimate ode to an enduring legacy, as well as one of the brands most historic flagship stores, Nike Chicago. The photographer even went as far as sourcing vendors and participants from the colorful locals that light up the South Side. Welcoming the future while honoring its predecessors, Cohen delivers the ultimate commemoration for the iconic shoe. After all, isn’t every day Air Max Day?

Text by Caroline Brown
Photos by Adam Jason Cohen

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