It’s PRONOUNCED DIESEL

Incorporating the usage of watermarks and tie-dye looks into DIESEL's casual wear staple looks, PRONOUNCE x DIESEL proves to be a match made in heaven. By highlighting each other's best attributes through cool colorways and signature sillhouettes, this collection exudes a fresh fortitude that'll hopefully allow it to walk straight off of the runway floor and into your closet.

The full reveal of this collaboration will take place during Shanghai’s fashion week and will then make its way to stores in China and DIESEL’s flagship store this March.

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A New Lee® and Alpha Industries Collaboration Takes Flight

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Escaping the Glass Cage

November 19, 2024

For years, she stood still, watching life rush past her, a quiet observer behind the glass. Now, the glass is broken, and she steps out into the unknown. She walks through the city, caught between two worlds—part of it, yet apart from it.

Her journey is quiet but bold, searching for something she’s never understood, something just out of reach. On church steps and under glowing city lights, she questions everything: the rules, the past, and where she truly belongs. Each step feels both freeing and uncertain.

A curious soul in a borrowed life, she keeps moving forward, leaving behind only whispers of her escape, like a fleeting shadow in the night.