OAMC F/W '20

January 17, 2020

With Luke Meier, what you see is what you get—a refreshing take for this year's MFW.

When we caught up with the creative director last season, he gave us insight into his design process, not only in season's past but also pertaining to all things OAMC: "We always begin with an idea, a feeling we want to develop and some references that express that feeling. I work with a great design team, and initially, I give them a brief which contains many ideas, concepts, and images that initiate dialogue. We speak about different directions, we do deep research, not only in terms of actual garments and images, but music, film, art, and photography as well—whatever can relate to what we want to create."

This season Meier dove deep, using unique fabrics such as Japanese wools, quilted cotton, and silk. Integrating sharp tailoring with military-style pieces while featuring its an ongoing collaboration with adidas, OAMC F/W '20 proved to push the boundaries in a way that was experimental, yet highly realistic.

Text by Caroline Brown
Photos by Clara Delaporte

Check our office's exclusive backstage photos below.

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