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The video, dropping in full today, is pure Uyi — he’s behind the direction, the music, the writing, the whole thing. It’s chaotic, smart, and super self-aware. And if you’re wondering how far he’s taking the character? Let’s just say he showed up to a Lacoste event in roadman attire and fully in character. The Cut even named him Best Dressed of the Week. Not bad for a full tracksuit look.
Head to toe in Nike Tech, Uyi has got the UK persona down to a science, with some in the comments even speculating that he is really a Brit posing as an American. Perhaps they’re right?