Jacquemus is Calling

April 30, 2020

For French phenom Simon Porte Jacquemus, home really is where the heart is. With countries the world over issuing stay at home orders in an effort to fight the spread of COVID-19, the designer devised a candid approach to shooting his Spring 2020 collection. Entitled Jacquemus at Home, the campaign is lensed via FaceTime by photographer Pierre-Ange Carlotti, featuring the industry’s freshest faces modeling the brand’s vibrant, subtly sexy Spring outing from the comfort of their own homes.

After recruiting models Bella Hadid and Barbie Ferreira to bring his signature skin-baring womenswear to life, Jacquemus’ latest installment is one for the boys: musician Steve Lacey is captured in his L.A. home, wearing laidback loungewear and painterly prints from the brand’s menswear offering.

Text by Tyler Sparling
Photos courtesy of Jacquemus

In an unprecedented era of social distance and physical isolation, Jacquemus’ latest campaign finds surprising creative potential in the connective power of today’s digital technology.

Peep the campaign below.

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