"With every campaign film we always try to take KENZO to a new place. This is the second time we've worked with Kahlil on a short film and with "Music is My Mistress" he evoked another viewpoint on our collections that felt right to us. Visually the movie is incredible and leads us to confirm we were right in trusting our instincts when we asked him to work with us on the project. Having Tracee, Jessie, Lu and Ish also collaborate was amazing. The atmosphere on set was so unique and we think that's visible in the film. Everyone brought their diverse talents together to create something beautiful."
The accompanying campaign, photographed and directed by Bolade Banjo, follows Bukayo Saka and Endrick across training grounds in London and Lyon, framing football less as competition and more as a cultural ecosystem. Through treated fabrics, archival references, and a muted palette informed by natural landscapes, the collection reflects both brands’ continued fascination with performance, utility, and the evolving visual language of the game.
Willy Chavarria Takes BIG WILLY to Barras Insurgentes
Photographed by Marco Ovando, the campaign cast is made up of members of the Barras Insurgentes community rather than traditional models. Styled in BIG WILLY staples including workwear chinos, white tees, bomber jackets, Sutton coach jackets, and accessories, the cast moves between the gym and surrounding streets, bringing the collection into everyday life.
The project continues Chavarria's ongoing connection to Mexico and its communities. Throughout the images, themes of resilience, movement, and self-expression come into focus, reflecting the spirit of a space built around accessibility and support.
BIG WILLY first debuted in Paris earlier this year with a cast that included Foos Gone Wild's Lil Mr. E, Ricky Alvarez, and Chino Salazar. Arriving alongside custom lowrider bicycles, original music, and an animated backdrop, the collection introduced a new chapter for Willy.
The pieces themselves center around wardrobe essentials; khaki and black chinos, matching work shirts, bomber jackets, and Sutton coach jackets finished with the BIG WILLY logo. Playful details, including magnetic security tags that double as pendants and removable sale labels, nod to familiar ideas surrounding class, value, and access.
As with much of Chavarria's work, BIG WILLY continues to question traditional notions of luxury. Rather than focusing on exclusivity, the collection places its emphasis on identity, community, and the power of clothing as a tool for self-definition.
BIG WILLY is available now in limited quantities through Willy Chavarria.