Hari Nef is the New UGG Woman.

Consistent with the UGG's "FEEL GOOD" initiative to allocate for both people and the planet, the brand is hopping on the train to diversity, inclusivity, and equality to pledge a long-term commitment with the launch of their #UGGPRIDE campaign. For 2021, UGG bans a community together to support the people who objectively need it the most — queer and trans folks. Through the sales from their newest pride collaboration, the bright buttery colors and shocking silhouette to match will raise funds for the Pacific Pride Foundation and GLAAD.

The first question to you is, are you a "Barb?"

Before I am American — even before I am queer, potentially because I am American and also queer, I am a "Barb."`

That's the exact answer I was looking for. So besides Ugg's initiatives towards helping the LGBT community and HIV victims, why pair up with them? And can you tell me about what your first experience outside of this campaign was with UGG?

Saying yes to the campaign — the advocacy side of it was really important. I think anytime a brand wants to focus on Pride, they need to pay it forward. And UGG's work with the Pacific Pride Foundation and especially their maximum one venture $25,000 commitments to Glaad with the sales of the line sort of sealed the deal in terms of morals and ethics. That's the best thing you can do in a situation like this. But, on an ideological, and creative, and taste level, UGG is a brand that has been, is, and probably will remain aspirational to me. Growing up UGGS were a right of passage, especially for girls. They were a right of passage that I didn't necessarily get to indulge in as somebody who wasn't necessarily welcomed or present in that space at that time. And being able to enter the UGG world in my current make and model and be welcomed there, not just as a woman, but as a queer woman and a trans woman — that creates a new chapter for the UGG woman. But, let's not sleep on the men's styles because they've got stuff too. But I think also, you know, from the little kind of curatorial glands that I shed upon any booking email, you know, 'Is this cool? Is this fab? Do I want to do it?' I had already kind of been on UGG in a new way because of their collaborations as of late. Eckhaus Latta's collaboration with UGG, UGG's collaboration with Telfar. These are the coolest designers in New York City. They're also people that I interned for when I was in college. You know, all of a sudden it was right there next to me, kind of playing with the people not just in my identity community, but in my creative community. And so it felt like a good fit. I was happy to show that.

I was going to mention, I felt like UGGs were such a representation for what I didn't have, especially in middle school. Like, all the cool white girls had UGGs, and that's something I didn't have until much later. It was very representative of the times and feeling a sense of unbelonging. But, what was the first time you felt like you belonged, or more importantly included in a trend that helped you figure out your personal style or identity?

I will never forget the first day I walked into middle school in a pair of skinny jeans, honey! I literally felt like I was wearing a five-tiered headdress, 6- inch heels, and a thong. Like it really felt like I was doing something extremely transgressive. And in a way, I was! It simply wasn't done. I was getting into my gig as a scene kid, as a Myspace kid. Which as many of us know was sort of an androgynous, angsty, gender bendy playground for a lot of the guys, girls, and people who would come to identify as trans and nonbinary in the later years.

I will never forget that tweet that said "Y'all discovered you were non-binary on Tumblr." And I was like 'Okay, and what about it?'

Where else are you going to discover you're non-binary? I mean the internet and gender is a whole other conversation that we'll probably have to run another day or I'll talk about it for four hours — maybe eight. But, I think that fashion, or more importantly, style is one of the most accessible and strongest allies we have to self-determine. And not only tell people who they are. but show people who they are, not just who we are, but what we think and what we want. And pride is a moment where you can have fun with that and you can pump it to the max. I think UGG has interpreted the pride colors, the trans flag, the gay flag, you know all of these signifiers that we kind of see everywhere and are repetitive and traditional— and all tea, UGG made it fresh.

That's very good advice. Is that what you did? Did you heavily study? Did you seek out to see what other people were doing so you could do it and then break it from the inside?

I entered the modeling industry with encyclopedic knowledge and obsessive encyclopedic knowledge of fashion from my years spent on the internet wanting to be a part of it. 

Did you have a HF Twitter account? 

Oh, no. This was before high fashion Twitter. I had a high fashion live journal, honey. And the people from that forum are scattered all over New York in the casting offices, there's even one of us at Vogue! There's even one of us at Vogue. We all sort of know each other from these old internet days. But you know, I showed up to the sets and I take one look at a mood board, or even if there's no mood for it — I kind of know in my head what I'm referencing. I know in my head what I'm giving. I showed up to my first shoot and I knew the ki

I didn't start writing until I felt like I had read enough. And I'm not saying —I now would like to contradict myself 180 degrees and say while you are educating yourself, give yourself permission to dive into it, share work, publish work, post-work that you is not your best. That you know is not the apotheosis of your artistic potential, even if it's bad, just share it because that's how you build. That's how you get your skin in the game. You know, I was farting these personal essays into the void on Tumblr just because I could. I was taking pictures of myself before other people were taking pictures of me. My first professional booking before I graduated college came as a result of somebody seeing a YouTube performance piece I did somewhere downtown. You never know where it's going to travel and how it's going to hit somebody. And even if you're rough, even if you're green, people can see the potential. And a lot of times they'll want to work with you if you have a good attitude, and that's my advice.

So this campaign is all about feeling good. What makes Hari feel good? What are your favorite things? 

A big source of joy for me lately has been walking around in New York or just like navigating a day of errands and appointments. And doing no headphones while walking, no headphones in the subway. Just kind of allowing myself to be in the city, and to look around, and listen to what's around me, especially on a sunny day, there's a lot happening. And now that we're sort of coming out of a darker time, it feels easier to be open and porous to the things and the people that are around me. And it's been nice to feel like a part of an organism once again, instead of feeling so isolated and solitary. My friends give me a lot of joy, sitting in a dark movie theater, eating buttery popcorn, watching an old movie gives me a lot of joy. Dancing to pop music, house music, techno music, old school, R&B. That gives me joy. Speaking exclusively in memes, drag race quotes, and sex in the city quotes for hours with friends gives me joy. Walking to the fridge for a sparkling water in my UGGs slippers gives me joy. 

A relaxed dress code dinner in a pair of jeans and a pair of UGG slides gives me joy. Gay people get me joy! Gay, lesbian, bisexual, transsexual, intersexual, metro-sexuals give me joy!

This initiative is about a commitment to diversity, gender equality, and inclusion. How do you think commitments like this are healing society in a big way?

I think the commitment has to be material. The commitment has to be beyond images and beyond words. Funding going from sales of this line to Glaad, that's the money where the mouth is. Partnering with Pacific pride, that's how you put your money where your mouth is. Images, representations, and words are like chicken soup. They can give you comfort, they can give you hope, and they can give you joy, and they can make you dream, but they cannot in and of themselves change your life. And so it's important to marry the joy, the comfort, the glamour of the wound, and the celebration of imagery. And to put that imagery and claim that imagery in the context of queerness, and the context of pride and marry that to material wealth, dollars, and commas going where it needs to go to help the community that's being celebrated and the context. That's how you do a pride line. That's how you do a pride campaign. That's how you do pride month. I don't want to hear from any of these brands doing "rah-rah" if we're not paying it forward. I just don't.

And I often feel like it's our community that's always healing others, informing others, and shaping the outlook of others in society. But how would you also like to see our community heal from the inside? 

I think pride is an opportunity for us to kick up our feet and say "This is my month off!" For worse or for worse. The other 11 months of the year, we're pushing and struggling against structural institutional cultural hurdles that we didn't create, that aren't our fault. And we're the ones doing the fundraising and the community organization and the advocacy. I'm not saying that I specifically do these things. I help out where I can, but we put all of this pressure on ourselves to solve the problems of our community where we should really be calling upon the people who don't have to suffer in the same way. And there are also levels to that within the community, looking at it intersectionally. So I am a trans woman, my privilege as pretty much everything else put me in a position where there's a lot of dot-connecting I can do.

And a lot of giving back that I can do. And there's a lot of okay that I get to be being me, that people I share the "T " with, the "T" as in the letter, don't always or usually have. So when I get on the mic like this, I'm always trying to redirect toward concrete action. Something I'm doing in New York, the local volunteer level is working with a newly founded organization called 'Queer Care.' They just got their articles of incorporation. One of the founders is an activist and organizer I was connected to name Carmen Garcia, and 'Queer Care' connects volunteers with trans folks recovering from gender affirming surgeries who don't necessarily have a consistent support network as family and or available friends to care for them in the wake of gender affirming surgeries.

So this to me is fabulous and needed and a no-brainer. And as a blue checkmark, I am plugging it in interviews like this and investigating ways that I can help them get the word out and fundraise. But as a trans person who lives in New York with some free time, occasionally, I'm just trying to sign up for those times spots. You know, go over to his, her, their house, make somebody a sandwich or clean somebody's floor. Or you know do somebody's grocery shopping. You know, they tell you to think globally and act locally. And as much as that is a cliche, I think that that's a good place to start for our generation who is so filled with ideology and so filled with knowing what's right, but frequently overwhelmed with how to implement it. You kind of just have to show up and do it. And that's a big part of my summer plan.