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The New Face of G-Star Raw: Snoop Dogg

The exclusive campaign video is a celebration of all different denim booties — no matter the identity, Snoop and G-Star wanted to show that our power resides in all of our individual, original characteristics. “I’m teaming up with G-Star, because we are both pushing the field, staying ahead, cutting the edge. We are both masters of our craft — leading the game. You know what I’m saying? We look ahead,” says Snoop Dogg.

 

The collaboration can be shopped at www.g-star.com and the campaign can be viewed below.

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