Burberry SS22

February 08, 2022

Through a signature refinement that is the backbone of the Burberry ethos, the British fashion house unveils their 2022 Spring/Summer collection. The duality that compromises the luxury brand is the focal point of this campaign that explores the ferocity of self-expression. Fluidity is brought to the foreground of this campaign as Burberry continues to strongly build the narrative of their womenswear and menswear lines.

To further delve deeper into the narrative, this campaign was not only shot by one photographer but rather two. The studio shots were shot by Mert and Marcus, while the more candid images were captured by photographer Chris Rhodes. As the two styles of photographs merge into a seamless blend, it truly pays homage to what Burberry represents on a larger scale– powerful carefree youth.

Text by Cassie Jekanoski
Photos courtesy of Burberry

When speaking on the Spring/Summer 22 shows, Chief Creative Officer Riccardo Tisci states, “The Spring/Summer 2022 menswear and womenswear shows had this visceral energy that was contrasted with really beautiful soundscapes. I wanted to continue this dialogue in the campaign, a flicking between realities, contrasting Mert and Marcus’ pure youthful energy with Chris Rhodes’ raw youthful spirit. As we come out of lockdowns around the world, I wanted this campaign to make people feel something, free to dream, free to feel youthful and alive again. It is a beautiful dance, a very raw energy that’s powerful and full of life. Like an awakening."

Check out the campaign below.

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