LOEWE's SS25 Collection

January 09, 2025

LOEWE’s Spring Summer 2025 collection campaign shot by David Sims explores the connectivity between humans and nature.

In the captivating series, the pieces seamlessly disappear into wooded backdrops, lightly floating in the mist surrounded by forest, enveloped with branches, dry leaves, and luscious grass. Photographed en plein air in the countryside of Tavertet in Catalonia the images celebrate a decade of Jonathan Anderson’s creative direction and highlight LOEWE’s enduring bond to the natural world and its Spanish heritage.

Starring Drew Starkey, Taylor Russell, and Wang Yibo, the campaign showcases ethereal floral prints, feathers, earthy leathers, and draped trousers, as each talent engages in a unique dialogue with the elements. The collection explores the intricate relationship between body and landscape, gesture and nature, conveying an almost pagan reverence for the forces of the earth—a hallmark of Anderson’s early work.

Photography By David Sims
Text by Rea Brayshaw

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LV Cube necklaces embedded with colorful rhinestones draw inspiration from the House's archival Pateki game, an avant garde puzzle game originated by Gaston-Louis Vuitton. Clearly, this collection is all about fun and games, leaning into the stress-free peace and joyful recreation only summer can bring. The collection is eternally youthful and beating with life, a manifestation of how this year's summer season will be. Whether your an athletic surfer or a tanning beach babe, a local bungalow dweller or a travelling tourist, let Louis Vuitton set the stage for your summer days.