Generation Gucci: A New Collective Grammar of the House

The collection moves fluidly between eras, drawing from the House’s archives while introducing new propositions. Sartorial womenswear is rendered through slim two-piece tailoring and elongated leather and suede silhouettes. Coats are treated with ease and lightness, while equestrian silk prints reappear as direct echoes of archival scarves.

Eveningwear shifts into a softer register. Underwear-inspired foundations are layered beneath silk blousons, while gowns in jersey and chiffon fall with deliberate fluidity. The mood is controlled yet relaxed; clothes designed to exist between day and night, structure and ease.

Footwear follows the same logic of reduction. Ballerinas inspired by Valigeria codes are reinterpreted in men’s sizing, while loafers adopt a softened, almost weightless construction. Everything is refined toward movement.

Accessories anchor the narrative. The Jackie 1961 returns in new proportions, the Dionysus becomes sharper and more architectural, and the Lunetta Phone+ bag introduces a daily utility dimension. The Paparazzo bag distills House signifiers, Web stripe and Horsebit, into a clear expression of modern “Gucciness,” shifting effortlessly between casual and formal contexts.

Under Demna’s direction, Gucci positions itself as a living archive, one that is constantly edited, re-sequenced, and re-read through the present.

Fashion

Converse and Madhappy Rework the Chuck 70 Through a West Coast Lens

Fashion

The North Face Partners With U.S. Ski & Snowboard Through 2034

“The partnership between U.S. Ski & Snowboard and The North Face brings together the best of our two organizations, with our long shared commitments to elite mountain and adventure sports athletes,” said Dennis Seydel, Chief Marketing Officer at The North Face. “As a brand forged by those who push the boundaries of human potential, we are proud to provide current and future generations of ski and snowboard legends with The North Face as they train and compete on the world stage.”

“The North Face is synonymous with innovation, performance and a deep respect for the mountains, which are values that align perfectly with U.S. Ski & Snowboard,” added Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “This partnership is about more than outerwear; it’s about equipping our athletes with world-class gear that supports them from training to competition as we build toward 2030 and 2034.”

Fashion

Magnetic Connection

May 12, 2026

Following the launch of MAGNET COLLECTION 001, this image series extends VVUTURA’s exploration of embodiment, femininity, and emotional polarity. The series features R_DOLL, a sculptural replica of Regina Demina, a Parisian artist and frequent collaborator. The figure is adorned in PVC magnet garments - some from the collection - with delicate lilies piercing through her leather clothes and plastic body, draping over her synthetic skin. R_DOLL is a body suspended between activation and collapse, fantasy and memory, object and soul. R_DOLL is a body suspended between activation and collapse, fantasy and memory, object and soul. The doll becomes a meditation on the female body as a vessel and surface.

Styling: VVUTURA
Photography: Lera Polivanova
CD: Erocomatose and VVUTURA
Talent: Regina Demina

Flowers - a recurring motif in Stephanie Perez’s work - appear here not as decoration, but as evidence of the persevering survival of softness within controlling and restraining systems; blooming despite being in an environment with no supporting growth factors. The colorful and lively burst against a stale fallen figure and stark white walls spurs conversation on emotional polarity. Magnets are a metaphor for this polarity, embedded into the garments to represent how clothes cling, restrain, and connect the body, directing the emotional architecture of modern desire. The invisible forces - attraction, repulsion, dependency, intimacy - that dictate how bodies move toward or away from one another.

The industrial space barely scattered with life becomes a limbo between romance and alienation. The female figure is on display, yet she cannot return the viewer’s gaze. She remains silent, still, gaze and body glued to the ground. Her avoidant form is confrontational. The synthetic doll reflects contemporary intimacy: romanticized, projected onto, endlessly reconstructed, desperately searching for sincerity beneath performance.